Max-E-Marketing in the Net Future: The Seven Imperatives ...
 E-Marketing is Engaging and Helpful: This terrific new book from two of the world's best-known and respected marketers - Stan Rapp and Chuck Martin - contains a powerful surprise for the reader. The title suggests that it might be about the authors' [... more]
$24.95
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Convergence Marketing: Strategies for Reaching the New ...
Finally: An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and [... more]
$29.00
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The End of Marketing as We Know It
Amazon.com Review: Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman, who was the chief marketing [... more]
$15.95
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The Seven Lost Secrets of Success
Just don't get the Hype of other reviews: Why is Joe's WEB site so messy and crazy and poorly done yet write such great books. His other book spiritual sucess was outstanding and this book needs some help. Although it has great ideas he needs to give [... more]
$12.95
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The 22 Immutable Laws of Branding
Amazon.com Review: When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, [... more]
$18.95
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Start Your Own Import/Export Business
Where's the Beef?: I love the Entreprenuer's web site and magazine so I snapped this book up. It's really a fireside reading and doesn't go into detailed action steps. You are better off going on the government's import export web site: http://www.itds. [... more]
$15.95
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The China Dream: The Quest for the Last Great Untapped ...
China's roaring nineties - the best assessment in print: Joe Studwell, a British freelance journalist who lived in and reported from China from 1991 until 1999, has written one of the best-informed insiders' books about the Chinese economy in the boom [... more]
$15.00
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The Entertainment Marketing Revolution: Bringing the ...
What a disappointment!: The eBook format is a HUGE disappointment. You cannot print anything or extract anything. What a waste. Now I have to buy the hardback, too. . . DON'T WASTE YOUR MONEY ON THIS eBook FORMAT!!!! It is like throwing good money after [... more]
$49.95
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The Do's and Taboos of International Trade: A Small ...
Author: Roger E. Axtell Binding: Paperback Dewey Decimal Number: 658.848 EAN: 9780471078838 Edition: Rev Sub ISBN: 0471007609 Number Of Pages: 336 Publication Date: 1994-04 [... more]
$21.95
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Managing Across Borders: The Transnational Solution
Amazon.com Review: The second edition of Managing Across Borders: The Transnational Solution, by Christopher A. Bartlett of the Harvard Business School and Sumantra Ghoshal of the London Business School, is a dynamic update of the authors' pioneering [... more]
$29.95
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Marketing Asian Places: Attracting Investment, Industry ...
Author: Philip Kotler Author: Michael Alan Hamlin Author: Irving Rein Author: Donald H. Haider Binding: Hardcover Dewey Decimal Number: 338.95 EAN: 9780471479130 Edition: 1 ISBN: 0471479136 Number Of Pages: 350 Publication Date: 2001-12-15 [... more]
$60.00
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The Mirage of Global Markets: How Globalizing Companies ...
Author: David Arnold Binding: Paperback Dewey Decimal Number: 658.84 EAN: 9780130470669 ISBN: 013047066X Number Of Pages: 256 Publication Date: 2003-08-10 UPC: 076092017417 [... more]
$26.95
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