The eMarketplace: Strategies for Success in B2B eCommerce
 Great B2B reference for 2001: This book is packed with information about the current state of B2B marketplaces. Raisch presents an evolutionary model of B2B markets. There are a large amount of errors and repetitive information. One could complain or be [... more]
$24.95
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Advertising and the World Wide Web (Advertising and ...
this the most up dated research in web marketing: it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate [... more]
$99.95
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Now or Never: How Companies Must Change to Win the ...
Amazon.com Review: The hype and market valuations surrounding certain Internet stocks may lead one to conclude that the e-commerce race is over--or nearly so. Clearly, the Internet has caught traditional companies off guard, giving the more nimble dot [... more]
$25.95
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Why We Buy: The Science Of Shopping
Amazon.com Review: In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed [... more]
$25.00
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The Handbook of Online Marketing Research: Knowing Your ...
Online Market Research for Dummies: At best this book is a very general overview of market research concepts that are not even specific to online surveys. For instance, don't "lead" the respondent. Its best isn't very good though. For instance, [... more]
$39.95
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Max-E-Marketing in the Net Future: The Seven Imperatives ...
E-Marketing is Engaging and Helpful: This terrific new book from two of the world's best-known and respected marketers - Stan Rapp and Chuck Martin - contains a powerful surprise for the reader. The title suggests that it might be about the authors' [... more]
$24.95
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Mail and Internet Surveys: The Tailored Design Method
Classic survey methods text: For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes [... more]
$84.50
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Making Intelligent Choices About User Interface
Binding: Digital Format: Download: PDF Publication Date: 2000-12-05 Release Date: 2000-12-06 [... more]
$250.00
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Web Site Design Bundle
I can't believe it: The price is a joke, isn't it?... Huh?: At nearly $31 A PAGE, I'd say let's pass on this one eh? And it's not even a physical book?: This must be like those industry-specific newsletters that charge hundreds of dollars a year for a [... more]
$650.00
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Trends in Outsourcing
Binding: Digital Format: Download: PDF Publication Date: 2000-11-01 Release Date: 2000-12-06 [... more]
$250.00
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Future Consumer.com
Open your mind and buckle your seat belt!: Books on future economics are interesting reading and require an open mind given that the author is providing assistance to the reader to think in another dimension. Author Feather does an excellent job of [... more]
$14.95
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Data Mining Cookbook: Modeling Data for Marketing, Risk ...
Predictive Modeling Methodology For The Non-Statistical!: Logistic Regression From A - Z! This book has it all. The author lays out clear, concise methodologies to build robust predictive models using SAS. The nice thing is this book lays out the process [... more]
$80.00
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