One-to-One Web Marketing: Build a Relationship Marketing ...
 Author: Cliff Allen Author: Deborah Kania Author: Beth Yaeckel Binding: Paperback Dewey Decimal Number: 658.84 EAN: 9780471404002 Edition: 2nd ISBN: 0471404004 Number Of Pages: 400 Publication Date: 2001-01-22 [... more]
$39.99
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Branding.com: On-Line Branding for Marketing Success
Too General, Just another On-line Branding Book: This book focused too much on "on-line banner". It also covered sucessful on-line brand which we are just too familiar. There isn't much effort in providing other example. The book appear to be [... more]
$39.95
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Marketing With E-Mail: A Spam-Free Guide to Increasing ...
The Best Book On E-mail Marketing Around: Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e- [... more]
$29.95
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Designing and Managing the Supply Chain: Concepts, ...
I needed something more concise: Good as a text book for an MBA program but I needed something concise and clear. I'll keep looking A good choice for a beginning text: I have this book as my text in the Business program at the University of Phoenix. I [... more]
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Data Mining Techniques: For Marketing, Sales, and ...
Excellent introduction: This well-written book is an excellent introduction to the data mining and predictive analytics space. The reader should be comfortable with data and data analysis. The reader, however, does not need any pre-existing knowledge [... more]
$60.00
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Successful Affiliate Marketing for Merchants ...
Past It's Prime: While there is some useful information in this book it is pretty outdated. When it was released in 2001 I believe it was the definitive work on the subject. However, now over 4 years later, most of the links to sites the book refer's to [... more]
$27.50
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The Customer Marketing Method: How To Implement and ...
The only book to present real Performance Indicators: As another reviewer wrote, there is a lot of theory (and even blabla, my words) around. However, this book offers the only readily implementable framework in CRM I know of. Production management has [... more]
$27.00
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From Mind to Market: Reinventing the Retail Supply Chain
Amazon.com Review: Roger D. Blackwell, an Ohio State University marketing professor and Fortune 500 consultant, believes that nothing short of a "radical reinvention of retail" will suffice in the hypercompetitive marketplace expected in the [... more]
$26.95
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Marketing Management: Millennium Edition (10th Edition)
A Marketing textbook for students, not managers: No doubt this book is a classic in Marketing - most any MBA program in the world has this book as required, if not optional, reading. If you're taking an academic Marketing class, you'll probably be [... more]
$126.67
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The One to One Manager: Real-World Lessons in Customer ...
Amazon.com Review: In the fourth installment of their popular One to One series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: the actual implementation of so-called customer-relationship management [... more]
$21.95
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The Ultimate Sales Letter: Boost Your Sales With ...
Not much detail: Dan Kennedy is a master of marketing and self-promotion. This book functions to up-sell his other books and courses. No problem there. That's the nature of his business, which I admire. This book isn't very long. It's printed on cheap [... more]
$12.95
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The Official Siebel® Sales Starter Kit
Great reading for End Users of Siebel: The Siebel Starter's Kit provides a clear view of Siebel for someone who does not know anything about Siebel yet. An ideal starting point for a new end user. Author: IDG Binding: Paperback Dewey Decimal Number: 658. [... more]
$29.99
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