Net Gain: Expanding Markets Through Virtual Communities
 Amazon.com Review: Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will [... more]
$24.95
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Data Mining Your Website
Too preliminary (and lacks technical depth) ...: If you're not a technologist, and want to "read" about data mining or at best get aware of what are the various technologies and products in the field, then maybe this might suffice. But if you' [... more]
$69.95
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Customers.com: How to Create a Profitable Business ...
Amazon.com Review: Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and [... more]
$29.95
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The 11 Immutable Laws of Internet Branding
Amazon.com Review: To most observers, the Internet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 "immutable" laws. Each is somewhat counterintuitive, and a couple [... more]
$21.00
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Public Relations on the Net: Winning Strategies to ...
The best PR is two-way and symmetrical: I had the good fortune to learn the art and science of public relations in a large organization (a trade association for a financial services provider). We had a ten-person PR team, each with a specialty. This was [... more]
$24.95
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Online Customer Care: Applying Today's Technology To ...
When the customer calls...: I began with the assignment to recommend software support for an pending Help Desk. I asked around amongst my colleagues, and was told by one of them that perhaps a Call Centre would be more appropriate. Another of my co- [... more]
$50.00
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Digital Capital: Harnessing the Power of Business Webs
Amazon.com Review: God forbid that doing business and making money on the Internet should bear any resemblance whatsoever to the past millennium of bricks-and-mortar capitalism--that would be too easy. Nope, it's a whole different ball game now, and the [... more]
$27.50
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Dan Janal's Guide to Marketing on the Internet: Getting ...
Great Marketing Advice for Any Marketing Campaign!: Dan Janal has been on the frontlines of Internet marketing for many years. He has written and spoken on the topic well. His latest book, Janal's Guide to Marketing on the Internet, represents the best [... more]
$34.95
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Principles of Internet Marketing
Don't bother buying this book: I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding [... more]
$146.95
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Making the Cisco Connection: The Story Behind the Real ...
Amazon.com Review: Cisco Systems is one of the most valuable companies in the world, yet few know very much about it. Making the Cisco Connection, by Upside Media CEO and editor David Bunnell, is a clear and comprehensive corporate history that certainly [... more]
$39.95
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Advertising on the Internet, 2nd Edition
Amazon.com Review: Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for [... more]
$29.99
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Affiliate Selling: Building Revenue on the Web
A Good Place To Start: I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet. While this book does provide a lot of information, if you have [... more]
$39.99
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