Winning PR in the Wired World
 Letdown ... big letdown: I purchased this book because of Don Middleberg's good reputation in the PR field. Put simply, it would be an understatement to say that this book is terrible. Three main reasons for my drawing this conclusion: 1. outdated [... more]
$25.00
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Rethinking Public Relations
Author: Kevin Moloney Binding: Kindle Edition Dewey Decimal Number: 659.2 Edition: 1 Format: Kindle Book Number Of Pages: 240 Publication Date: 2007-03-16 Release Date: 2007-03-16 [... more]
$155.00
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Lipstick on a Pig
At last, someone who knows what works!: I read the other reviews of this book, and I must admit to being confused by the negativity in some of them. This is a really terrific book: honest, helpful, insightful. Torie Clarke has worked in some of the most [... more]
$17.99
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Sell Yourself Without Selling Your Soul
The Title Says It All !: Sometimes a book title can be misleading, but not so in this case. In fact, this book delivers what it offers, with a giant bonus - PR advice that works. SELL YOURSELF WITHOUT SELLING YOUR SOUL is a guide to succeeding in [... more]
$12.95
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Public Relations in Unternehmen: Ein Praxis-Leitfaden ...
Author: Dietrich Szameitat Binding: Kindle Edition Edition: 1 Format: Kindle Book Number Of Pages: 220 Publication Date: 2003-06 [... more]
$54.95
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Event Sponsorship (The Wiley Event Management Series)
Enlightening: There's so much to learn about event sponsorship. It was interesting to see the various views of the industry, including how to expand the value of the sponsor, as well as the image of the actual event. Valuable resource for event planners: [... more]
$60.00
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Event Marketing: How to Successfully Promote Events, ...
Raves for Event Marketing by Leonard H. Hoyle: When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, [... more]
$65.00
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Pressearbeit in der IT-Branche: Erfolgreiches Vermarkten ...
Binding: Kindle Edition Edition: 1 Format: Kindle Book Number Of Pages: 279 Publication Date: 2004-02-09 [... more]
$64.95
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Dealing with consumer uncertainty: Public Relations in ...
Author: Karin Bergmann Binding: Kindle Edition Dewey Decimal Number: 659.2933819 Edition: 1 Format: Kindle Book Number Of Pages: 218 Publication Date: 2000-12-31 [... more]
$35.09
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Competing for Capital: Investor Relations in a Dynamic World
This is a GREAT book . . .: . . . and I was particularly impressed with Chapter 4, "A funny thing happened on the way to unbridled wealth," Chapter 6 covering what analysts really want and much of the insight on investor trust, corporate [... more]
$79.95
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Corporate Social Responsibility: Doing the Most Good for ...
Excellent and Enlightening: This is an enlightening book on corporate social responsibility by knowledgeable authors. As a manager you bring with you your own concept of what is right and what is wrong to your organisation. Every decision that you make [... more]
$29.95
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The Expressive Organization: Linking Identity, ...
Reviewed by the Corporate Bbranding and Identity Center: Reviewed by Dr Jessica Backlund (MA, PhD) and Shaun Powell (Btech AIMgt BAHons) from the International Corporate Branding and Identity Centre. ... Quick review : Star rating 4. This book covers [... more]
$60.07
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