Public Relations on the Net: Winning Strategies to ...
 The best PR is two-way and symmetrical: I had the good fortune to learn the art and science of public relations in a large organization (a trade association for a financial services provider). We had a ten-person PR team, each with a specialty. This was [... more]
$24.95
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Work & Rewards in the Virtual Workplace: A "New Deal" ...
An insightful tour through virtual organization realities: Like the industrial revolution before it, the Information Age is giving rise to new types of organizations, new ways of working, and new approaches to human resource management. This technology- [... more]
$27.95
Amazon.com |
E-Service: 24 Ways to Keep Your Customers--When the ...
Bad English and mysterious statistics: The book contained a fairly considerable number of statistics and data. Many of the authors' 'teachings' were based of of the ideas illustrated by this information. Each and every example I read provided absolutely [... more]
$25.00
Amazon.com |
The E-Commerce Arsenal: 12 Technologies You Need to ...
Arm Yourself for the "Digital Arena": In the Preface, Gutzman explains that her book "is designed to tell you what the must-have technologies are for your Web site, with resources listing vendors for each technology. However, new vendors [... more]
$27.95
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On the Art of Writing Copy: The Best of * Print * ...
On the Art of Blowing Your Own Horn: Instead of offering copywriters solid suggestions or advice based on experience, Lewis instead gambles that he will reach similarly jaded, sarcastic and negative readers who are eager to ride alongside him on his high [... more]
$29.95
Amazon.com |
Effective E-Mail Marketing: The Complete Guide to ...
Book Description: "E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and [... more]
$24.95
Amazon.com |
Persuasive Business Proposals: Writing to Win Customers, ...
Very Helpful Book on Writing Proposals: This book is a must for everyone who has to write a proposal. It gave me some great ideas and different ways of writing, so my proposals were much better. The book is easy to read and I started to implement Sant's [... more]
$28.95
Amazon.com |
The Oracle of Oracle: The Story of Volatile CEO Larry ...
Book Description: "Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most [... more]
$24.95
Amazon.com |
Red-Hot Cold Call Selling: Prospecting Techniques That ...
Tired, old scripts that turn off listeners: I sell my services as a scientific consultant and I have learned that prospective clients are interested in themselves, not in me. As I redirect my professional practice and revitalize my marketing/selling [... more]
$17.95
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Successful Cold Call Selling: Over 100 New Ideas, ...
Book Description: "Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level [... more]
$17.95
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Corporate Portals: Revolutionizing Information Access to ...
Book Description: "Customers of AOL don't realize it, but they're using a ""portal"" when they go online. A portal provides a ""home""--a place to get news, stock prices, or whatever else interests you. A & [... more]
$29.95
Amazon.com |
Creating Web Based Training
Book Description: "Today's trainers must know about WBT (Web-based training) if they want to keep up in their industry. With Creating Web-Based Training, they don't have to be programmers to create and use WBT. Step-by-step instructions show readers [... more]
$39.95
Amazon.com |
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