The 11 Immutable Laws of Internet Branding
 Amazon.com Review: To most observers, the Internet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 "immutable" laws. Each is somewhat counterintuitive, and a couple [... more]
$21.00
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amazon.com - Get Big Fast : Inside the Revolutionary ...
Amazon.com Review: The tale of Amazon.com is well known to anyone who follows the stock market, the book business, the Internet explosion--heck, it's hard to imagine not knowing at least a piece of this extraordinary story. But few, it would seem, know [... more]
$27.00
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Direct From Dell: Chairman and Chief Executive Officer, ...
Amazon.com Review: The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of [... more]
$26.00
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Dealers of Lightning: Xerox PARC and the Dawn of the ...
Amazon.com Review: Throughout the '70s and '80s, Xerox Corporation provided unlimited funding to a renegade think tank called the Palo Alto Research Center (PARC). Occupying a ramshackle building adjacent to Stanford University, PARC's occupants would [... more]
$26.00
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Apple: The Inside Story of Intrigue, Egomania, and ...
Amazon.com Review: Computer users who favor Macintosh products are truly enthralled with their machines. But after reading Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, even the most zealous may be hard-pressed to defend the [... more]
$16.00
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Direct from Dell: Strategies that Revolutionized an Industry
Amazon.com Review: The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of [... more]
$15.95
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Building Brandwidth: Closing the Sale Online
Amazon.com Review: "Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in [... more]
$27.00
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Find It Fast 5th Edition: How to Uncover Expert ...
Excellent Step by Step Research Guide.: I am a Reference Librarian and found this extremely useful. I will be teaching a class at a conference on researching speeches and will certainly put this book in the bibliography. It helps to know not just to go [... more]
$15.00
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The Engaged Customer : The New Rules of Internet Direct ...
Amazon.com Review: Observers of the Net have long considered e-mail the medium's killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future--and sets out various ways [... more]
$26.00
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Digital Hustlers: Living Large and Falling Hard in ...
Really NOT worth reading.: This 'book' is nothing but a collection of stutters from too many people. There is no central character to follow. Its really hard to stay motivated in reading this. Content interesting but structured badly: The content of [... more]
$26.00
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Christmas Details
chic craft for the holidays: This has to be one of the most beautful craft ideas books I have ever seen.Mary Norden has a very contemporary eye for detail, there is a touch of Martha Stewartness about the presentation but without any fussiness (Nordern [... more]
$16.00
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Trading with the Enemy: Seduction and Betrayal on Jim ...
For those of you who enjoy Cramer's personality on Mad Money......: Read this to see the other side of him. He was not always the smiling friendly guy that he looks like (and it's possible that in reality he still isn't). He was a screaming, cursing, [... more]
$22.95
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