e-PR: The Essential Guide to Online Business Communication
 Useful: This book was incredibly useful when I found myself at a loss on how to promote my own business. e-PR showed me how to effectively use the internet to gain publicity and find the right avenues of promotion. I found this book to be second only to [... more]
$25.95
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Brand Failures: The Truth about the 100 Biggest Branding ...
Yeah, "New Coke" Probally Wasn't The Best of Ideas In The World: Non-fictional books are never useless. The only difference in its productiveness is how much information you can glean, whether it be how to do, or not to do. And in this book, [... more]
$29.95
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BRANDchild: Insights into the Minds of Today's Global ...
Great Book!: Martin Lindstrom does a great job letting the reader know that the root of success when communicating with kids is understanding kids, their lives, dreams and hopes. He not only analyzes data from 7 countries, but includes his own [... more]
$36.58
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Brand Driven: The Route to Integrated Branding Through ...
Finally a "how-to" application for branding: Reading Brand Driven filled in a big question mark I've always had about improving quality organization-wide. The question of how branding relates to programs such as Six Sigma and ISO. While [... more]
$45.00
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Doing Business in Kazakstan
Author: Nigel Peters Author: Sally Cummings Binding: Paperback Dewey Decimal Number: 337 EAN: 9780749418410 ISBN: 0749418419 Number Of Pages: 192 Publication Date: 1997-03 [... more]
$50.00
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Global Brand Strategy: Unlocking Brand Potential Across ...
Insightful!: Sicco Van Gelder has written the definitive textbook on analyzing global branding strategy. Packed with examples, in-depth case studies and hypothetical branding projects, this book will prove useful to companies entering global markets or [... more]
$39.95
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Successful Global Account Management
Author: Nick Speare Author: Kevin Wilson Binding: Hardcover Dewey Decimal Number: 658.812 EAN: 9780749436049 Format: Illustrated ISBN: 0749436042 Number Of Pages: 352 Publication Date: 2001-01-01 [... more]
$55.00
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The Handbook of International Market Research Techniques
Binding: Paperback Dewey Decimal Number: 658.83 EAN: 9780749438654 Edition: 2nd ISBN: 0749438657 Number Of Pages: 594 Publication Date: 2002-12-17 [... more]
$49.95
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Risk Issues and Crisis Management (PR in Practice)
Author: Michael Regester Author: Judy Larkin Binding: Paperback Dewey Decimal Number: 368 EAN: 9780749436353 Edition: 2nd ISBN: 0749436352 Number Of Pages: 194 Publication Date: 2002-03 [... more]
$26.50
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Strategic Thinking: A Step-By-Step Approach to Strategy, ...
A handy, no-frills guide to kick-start your planning!: Of so many business planning books, which I hold in high regard, this one is the simplest to read and follow, and yet still packed with useful tools and powerful tips. To some extent, I would [... more]
$21.95
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Commonsense Direct Marketing
This is it! Everything you need to know about the business: This book contains all of the information you need to know about direct marketing. It puts aside the myth regarding the 1-2% return on mailings. I had no idea that a 50% return was possible! The [... more]
$39.95
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The CRM Project Management Handbook: Building Realistic ...
Mandatory for anyone implementing CRM: As a CRM consultant, the first 35 pages of the book alone made it worth the purchase price. The author takes a very pragmatic approach to the realities of CRM and cuts through a lot of the BS that's out there right [... more]
$39.95
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