Marketing Basics for Designers: A Sourcebook of ...
 Author: Jane D. Martin Author: Nancy Knoohuizen Binding: Hardcover Dewey Decimal Number: 729.0688 EAN: 9780471118718 Edition: 1 ISBN: 0471118710 Number Of Pages: 272 Publication Date: 1995-09-27 [... more]
$80.00
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Electronic Commerce: A Manager's Guide
Amazon.com Review: Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and [... more]
$29.95
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Digital Capital: Harnessing the Power of Business Webs
Amazon.com Review: God forbid that doing business and making money on the Internet should bear any resemblance whatsoever to the past millennium of bricks-and-mortar capitalism--that would be too easy. Nope, it's a whole different ball game now, and the [... more]
$27.50
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Principles of Internet Marketing
Don't bother buying this book: I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding [... more]
$146.95
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Marketing on the Internet: Principles of On-Line Marketing
Useful, comprehensive contribution to a dynamic subject.: I wish to share with you my enthusiasm for this new book. Its arrival adds substantially to the resources available for those who wish to teach marketing using the new media and technologies. The [... more]
$52.67
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Internet Direct Mail : The Complete Guide to Successful ...
This is the definitive book on e-mail marketing: ***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book. If you want to know how the pros are [... more]
$44.95
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Enterprise Resource Planning Systems: Systems, Life ...
Book Description: Enterprise Resource Planning (ERP) systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the [... more]
$65.00
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Email Marketing: Using Email to Reach Your Target ...
Amazon.com Review: In these days of fancy, sometimes overdesigned Web sites and banner ads, we often forget e-mail's huge potential for marketing. This book aims to remind us and explains how this cheap, easy-to-use tool can be one of your online [... more]
$39.99
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E-Supply Chain: Using the Internet to Revoltionize Your ...
Basic Guide to E-Commerce: How to drive value to customers thru the use of e-commerce represents the central theme of the book. This text outlines how companies enable E-commerce through out their organization. Each aspect of the typical business [... more]
$39.95
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E-Marketing (2nd Edition)
If you are new to e-marketing, great book to start....: I had this book as part of my Master's Digital Marketing course at coloradotech.edu Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more [... more]
$66.67
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World Wide Web Marketing: Integrating the Web into Your ...
A very good Web marketing book: This is one of the better books I've read on Web marketing. Some of Sterne's best advice comes in Chapter 1 when he writes, "Having a site that's cool and looks sharp is fine if that's all your target market is really [... more]
$34.99
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Planning Your Internet Marketing Strategy: A Doctor Ebiz ...
OK but not great: The book does a good intro on the topic. But as the other reviewer says, it's short on delivery and action plan. To me, this book would be good for someone who does not have much experience with the Web. If you know what ROI and CPM [... more]
$19.95
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