Freethinker's A-Z of the New World of Business

A Freethinker s A-Z of the New World of Business is an eclectic and encyclopedic guide to innovations, people, artifacts and concepts which are currently shaping and dominating the world of work today. Each entry provides readers with ways of looking at customers, producers, creators, new ideas, technologies, rules, and media. It offers fresh perspectives for changing times and includes the following entries ... Absolut, Adobe, Amazon, Barbie, balanced scorecard, Bloomberg, Byrne, Cap Gemini, co-opetition, corporate universities, data warehousing, Demos, Drudge, dumbing down, Dyson, Eisner, Fast Company, Gateway 2000, Global Business Network, Grove, Kleiner, LG, marketspace, Meyer, Milken, New Pig, Santa Fe Institute, Saturn, smart cards, Starbucks, storytelling, Wal-Mart, xybernaut, Zander ...