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Hyped Web Stories Are Irrelevant
The fads and big deals that get the press coverage are not important for running a workhorse website. To serve your customers, it's far better to emphasize simplicity and quality than to chase buzzwords. In 1997, I wrote an Alertbox called "The ... [... more]
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Mr. Irrelevant
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How to Chase Any Alcohol or Liquor Shot
Know your enemy. People typically want to chase a shot with a POWERFUL beverage. Remember, the power of your chaser is irrelevant, its the STAYING power of the chaser. We don't want to horrible taste of the shot coming back. Know the limitations ... [... more]
eHow

Location is Irrelevant for Usability Studies
You get the same insights regardless of where you conduct user testing, so there's no reason to test in multiple cities. When a city is dominated by your own industry, however, you should definitely test elsewhere. As long as you're testing ... [... more]
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Why SaaS Could Make Your IT Skills Irrelevant
Tom Clement has reinvented his career before. In 1984, he realized working in technology would suit him better than his job as a litigator in Texas. "I came home one day from work, and I was used to being really tense," he says. "But that [... more]
CIO

I See Dead People
Since the "Jerry Maguire" title from last week caught so much attention, I thought I'd stick to that same theme to see what happens (kind of like a subject line test of sorts). Actually, though, this week's title is completely irrelevant to the [... more]
ClickZ

Does the market care about Saddam?
Wall Street decided Saddams fate was irrelevant early on and steadfastly kept to fundamentals: oil prices, interest rates and GDP. That doesn't mean that his capture wasn't good news. I suppose investors could be forgiven for bidding up stock ... [... more]
Money Central
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