Advertising Is More Than Just TV Commercials
If you're in the ad biz and aren't up nights worrying about DVRs' effect on traditional broadcast advertising, get your head out of the sand. Even if you're not a traditional ad person, the impact DVRs have and will continue to have on how we ... [... more] ClickZ
Emotionally Rich Media
Do you get a little choked up over a good Hallmark commercial? Would you reach for that tissue box if you saw the same spot online, while checking up on where to order monogrammed gifts for your clients? Traditional broadcast advertising has ... [... more] ClickZ
