B2B Marketers: Are You Ready for Tomorrow?
For B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of direct-marketing activities. That's why it's essential to understand where your market is today and ... [... more]
ClickZ |
The Marketer's Guide to Successful Package Design
 The Marketer's Guide to Successful Package Design [... more]
$54.22 (Save 4%)
Buy.com |
Online Analytics for Brand Marketers
Online it is. Brand marketers now successfully leverage the Internet to promote their brand and learn more about their customers. Data they have access to online can inform future campaigns, promotions, and site design. A marketing analytics ... [... more]
ClickZ |
Where Marketers Go for Information, Part 3: Free Resources
I don't know about you, but I love to discover a new source of information. I'm happiest when it's free. We pick up this week in the middle of a discussion about sites where marketers can get cold, hard... data. Read on for the latest ... [... more]
ClickZ |
Active Users: A Marketer's Best Friend
As marketers, we often spend our days hunting down new customers and trying to get old customers to come back. We also spend a lot of time (or at least we should) making our current customers happier. Wouldn't it be a dream scenario to have our ... [... more]
ClickZ |
Geotargeting: Why It Matters to Marketers
For increasingly more marketers, that's not such a crazy question. As the Web becomes more measurable and we target our audiences more directly via psychographics, demographics, dayparts, and measures, knowing where someone is has become just as ... [... more]
ClickZ |
Citizen Marketers: When People Are the Message
Who needs this book?: This book is as useful as "How to get a date". OK. I may be extreme. The book does have a message. But again, it is nothing new and can be covered in one blog post. If you really care about web 2.0, go out there, open your [... more]
$25.00
Amazon.com |
The New Influencers: A Marketer's Guide to the New ...
Read Before You Blog!: Gillin not only goes into great detail about the power of The New Influencers but provides an exceptional collection of real-world examples that combine to create a veritable "How To" for anyone considering a conversation- [... more]
$25.00
Amazon.com |
Marketers Mucking up Data-Privacy Efforts
Corporate data-privacy specialists think they're influencing their organizations to safeguard customers' sensitive personal information but marketers are often undercutting their efforts, according to a new survey. MORE ON CIO.com Google is 'the ... [... more]
CIO |
10 Minute Marketer's Secret Formula
This book will kickstart your marketing and make you a success: When such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives [... more]
$24.95
Amazon.com |
The New Influencers: A Marketer's Guide to the New ...
Read Before You Blog!: Gillin not only goes into great detail about the power of The New Influencers but provides an exceptional collection of real-world examples that combine to create a veritable "How To" for anyone considering a conversation- [... more]
$16.95
Amazon.com |
What Do Marketers Really Care About?
What do marketers (a.k.a. advertising buyers) really care about? While every company has distinct and individual marketing goals, there are a few major categories that most marketing goals fall under. Internet advertising salespeople need to know ... [... more]
ClickZ |
