Marketing Warfare: 20th Anniversary Edition
 Of all the books, this one is the weakest: I found this one to be the weakest of all the books by Ries and Trout. As Creative Director of AUDIN Web Design, it just didn't capture my interest like their other books. Don't get me wrong, I think these [... more]
$26.95
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Big Brands Big Trouble: Lessons Learned the Hard Way
Amazon.com Review: Despite impressive triumphs over the years, leading companies like General Motors, Xerox, and Levi Strauss have also stumbled badly at times. In Big Brands, Big Trouble, Jack Trout points out their biggest missteps as well as the [... more]
$34.95
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Positioning: The Battle for Your Mind, 20th Anniversary ...
Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind: This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 [... more]
$24.95
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Differentiate or Die: Survival in Our Era of Killer ...
Incredible: Definitely it is a must read for all the bussines people. Jack Trout is the best if you are not USA local, you will be bored: Maybe, I am spoiled by Dan Kennedy's books about marketing, but I found this book very decent for 2008. Very decent [... more]
$24.95
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In Search of the Obvious: The Antidote for Today's ...
Return to fundmentals and common sense: Jack Trout has been a marketing professional for 40 years. This book is about how the marketing profession has gotten off course, and the importance of timeless fundamentals, simplicity, and common sense. Trout is [... more]
$27.95
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Differentiate or Die: Survival in Our Era of Killer ...
Amazon.com Review: There are no two ways about it with Jack Trout. Either you've got a product or service that you can say is different, or you don't have much at all. In today's global marketplace and at its lightning-fast rate of change, there's no [... more]
$27.95
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Marketing Warfare: How to Use Military Principles to ...
Do not buy this: This Audio CD is garbage. It contains just nine random 5 minute segments of the book recorded in audio. It does not contain the entire book in audio. To make it worse, it was delivered with no packaging or supporting materials, it simply [... more]
$9.95
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The 22 Immutable Laws of Marketing: Violate Them at Your ...
Clear and Strong: Most pleasant surprise in a sequence of reading through marketing books. Clear and strong cases. Especially valid since most predictions became true. Especially the last chapter was an eye opener of how difficult it is to launch and [... more]
$15.95
Amazon.com |
Positioning: The Battle for Your Mind
Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind: This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 [... more]
$16.95
Amazon.com |
The Power of Simplicity
Amazon.com Review: Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new [... more]
$24.95
Amazon.com |
Jack Trout on Strategy
Warmed over soup?: Trout presents the subject in a readable and interesting manner with good examples. However, the book may be described as Intro to Business Strategy 100 for the beginner. And, if you've read some of Trout's or Ries' prior works, you [... more]
$19.95
Amazon.com |
The Power Of Simplicity: A Management Guide to Cutting ...
Amazon.com Review: Contending that our increasingly complicated corporate universe has made it more difficult for companies to grow and prosper, noted business strategist Jack Trout and communications consultant Steve Rivkin have proposed a radical new [... more]
$16.95
Amazon.com |
