A Business Miscellany: Booms, Busts, Blunders and a ... A nice gift for the business person in your life: This is a somewhat unusual sort of book, but very attractive. It even has a ribbon sewn into the binding for keeping your place. It is filled with miscellaneous information that should prove of interest [... more] Amazon.com
Intellectual Impostures For those whose minds have been formed by this material ...: ... it may be too late. Let me start by addressing a misconception you may get from another review. Sokal, in his famous hoax, did not write "a bunch of nonsense and falsely attribute it [... more]
$16.50 Amazon.com
Brands and Branding (Economist Books)
Unique, Refreshing, and Informative Perspectives: This book offers a variety of perspectives on brands and branding from several dozen different experts on marketing. I especially enjoyed reading it because most of these experts draw upon experiences [... more]
$32.95 Amazon.com
The Handbook Of Brand Management (The Economist Books) An authoritative compendium on Brand Management: David Arnold has succeeded in bridging the hiatus existing between fact and fiction;theory and practice. I find the book quite refreshing and exciting. No doubt, students and Marketing practitioners will [... more]
$37.50 Amazon.com
Guide to Business Planning (Economist Books) Planning for the Business Plan: I liked this book because it answers a lot of practical questions while making you think strategically. It's great if you need to do a business plan, but helps you to do the planning for what needs to be considered before [... more]
$32.95 Amazon.com
