Big Marcom PR Payoff With Whack-a-Flack
This observer of the public relations scene found it hard to miss the many articles that heralded the recent launch of "Whack-a-Flack," a cleverly disguised marcom PR play cloaked as an online variant of the old "Whack-a-Mole" video [... more] ClickZ
THE NEW MARCOM GAME
Marketing communications used to be like bowling: the idea was to hit distant targets by rolling things out at them. You knew you wouldn't knock them all down every time, but with some skill you could hit most of them, especially if you put some ... [... more]
searls.com
Misteaks Get Made
To err is human. In fact, to err big time can be part and parcel of marketing communications. Come on, folks, how many times in your marcom careers have you proofed and proofed until your pupils peeled off, only to find the printer delivering ... [... more] ClickZ
It's Summertime and PR Value Measurement Still Isn't Easy
Dear fellow PR practitioners, we are living in the 21st century and working amid clients whose marketing departments and advertising agencies research every aspect of their product development and marcom programs before committing budgets to ... [... more] ClickZ
