Authenticity: What Consumers Really Want Maddock Douglas endorses "Authenticity" as a masterpiece: I've been pimping this AWESOME book to many of my big brand clients - it is a powerful reinforcement of the idea that strategic clarity = authenticity. Iconic, American brands that are [... more]
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The Four Faces of Mass Customization Author: James Gilmore Author: B. Joseph, II Pine Binding: Digital Format: Download: PDF Number Of Pages: 14 Publication Date: 1997-01-01 Release Date: 2008-10-25 [... more]
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Making Mass Customization Work Author: B. Joseph, II Pine Author: Bart Victor Author: Andrew C. Boynton Binding: Digital Format: Download: PDF Number Of Pages: 10 Publication Date: 1993-09-01 Release Date: 2008-10-25 [... more]
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Do You Want to Keep Your Customers Forever? Save your money: This is a waste of black ink on white paper. Save your money. Author: B. Joseph, II Pine Author: Don Peppers Author: Martha Rogers Binding: Digital Format: Download: PDF Number Of Pages: 15 Publication Date: 1995-03-01 Release Date: 2008 [... more]
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Welcome to the Experience Economy Not exactly what I expected....: ... Not exactly - please be sure to understand this is an article written by the authors and published in the July-August 1998 Harvard Business Review magazine. The article, sans cover pages, is really only 10 pages long. [... more]
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