Spamicide - ClickZ - Print Article
One has to believe that if Dante were alive and writing today he would create a separate level of hell for spammers. They would be grouped in a particularly loathsome circle where their torments would last for eternity. However, in the absence of ... [... more]
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Critical Eye
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The Critical Eye: Thematic Readings for Writers
The Critical Eye: Thematic Readings for Writers [... more]
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The Critical Eye: Thematic Readings for Writers
The Critical Eye: Thematic Readings for Writers [... more]
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Reflections in a Critical Eye: Essays on Carson McCullers
Reflections in a Critical Eye: Essays on Carson McCullers [... more]
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Critical Eye
Critical Eye [... more]
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The Critical Eye : An Introduction to Looking at Movies
The Critical Eye : An Introduction to Looking at Movies [... more]
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Just Brand It
A good brand is a powerful thing. If done properly, a brand is much more than just an array of logos and slogans. It can conjure up magic images in the mind of the consumer and build life-long affinities. Lately, it seems, companies have fallen ... [... more]
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Brands: Case Closed
Perhaps the best measure of the value marketers place on branding is the torrential flood of books and papers that are written on the subject each year. It is nearly impossible to pick up a marketing magazine or browse the marketing section of a ... [... more]
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Destination Unknown
It's always difficult to spot a trend. What seems obvious once everyone's doing it is remarkably elusive during the nascent stage. The daily chaos of experience often does not leave time for thoughtful reflection, and even the best businesspeople ... [... more]
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Snap, Crackle, Innovate
Seth Godin never writes a boring book. In a series of insightful must-reads, he has consistently pushed forward our thinking about marketing. His latest book is no exception. Not surprisingly, Godin believes the time-honored methods of marketing ... [... more]
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Intruder Alert
Privacy is serious business. In a time fraught with identity theft and determined hackers, keeping information safe online is a challenge. Clearly, the stakes are high. Even the casual surfer must take precautions. Recognizing the need for ... [... more]
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