Heard the Latest in Branding?
Audio branding rarely ranks high, if it ranks at all, in interactive campaign plans. During the bubble years, a few consultancies emerged in the space, only to quickly disappear when non user-initiated audio rapidly became perceived as an ... [... more]
ClickZ |
Branding for Profit (Audio Business Course)
 Branding is important: An excellent branding tutorial. I thought the workbook would be silly filler but it was actually very helpful and was more like taking a course instead of passively listening to the audio. The workbook really does help build a [... more]
$49.95
Amazon.com |
Instant Branding: Viral E-Mail, Part 2
Last month, I wrote about what I call "instant branding." You see instant branding in email messages in particular. Because of their irresistible wit, the messages are passed on to friends to share a wry smile, regardless of the fact the [... more]
ClickZ |
Branding Unbound
If you re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. [... more]
$24.95
eBooks |
Branding Governance
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly- [... more]
$50.00
eBooks |
How to Create a Branding Tool
Branding goes back to the Old West. Ranchers used their brand to mark and identify their livestock. Brands aren't as necessary these days. Livestock are marked with ear tags for identification. However, it's always fun to create your own brand ... [... more]
eHow |
Sports Brand Deluxe South Carolina BBQ College Branding Iron
Deluxe college team stainless BBQ branding iron. With team spirit colored handles. [... more]
$35.99
SHOP.COM |
Branding: Worth Measuring
You measure the effectiveness of a Web-based marketing strategy in all sorts of ways, and the latest online advertising report from Jupiter Media Metrix makes a strong case for why branding ought to be one of the measures to watch. According to ... [... more]
ClickZ |
Branding, Direct Marketing, and You
Why has the Internet been hit harder by the 2001 advertising slump than other media? Probably because it's a branding medium measured by direct-marketing metrics. A "click-through" is a direct-marketing metric. So is a "conversion rate.& [... more]
ClickZ |
How to Use a Branding Iron
While seemingly inhumane, the process of branding animals, when done properly, actually helps to identify and protect the animal from being stolen. A well-done visible brand is hard to alter; as livestock owners put it, "a brand's something that ... [... more]
eHow |
How to Avoid the Mistakes of Online Branding
What a struggle. For the last 10 years, interactive agencies have tried to convince advertisers it's reasonable to do branding online. It's been a tough road for two big reasons. First, we never really had a good definition of "brand," let [... more]
ClickZ |
Branding Governance: A Participatory Approach to the ...
iBranding Governance/i challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly- [... more]
$37.79
A1 Books |
