CNN to Bring Online, Mobile to Upfront Party
CNN is changing its upfront strategy this year, emphasizing multi-platform opportunities beyond its television ad inventory in its presentations to media buyers this month. The ad sales team has created presentations to showcase CNN's ... [... more]
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And the Two Became One Plus : an Upfront Look at Today's ...
 And the Two Became One Plus : an Upfront Look at Today's Blended Family [... more]
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Bosch 4410L 10" Dual-Bevel Slide Miter Saw with Upfront ...
Bosch 4410L 10" Dual-Bevel Slide Miter Saw with Upfront Controls & Laser Tracking Bosch Power Tools and Accessories is one of the divisions within the Robert Bosch Tool Corporation, which is one of the largest power tool and accessory [... more]
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Labor up-front in the people's fight against the crisis: ...
Labor up-front in the people's fight against the crisis: Report to the 22nd convention of the Communist Party, USA, Detroit, Mich., August 23, 1979 [... more]
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A1 Books |
The Upfront Season: Get a Bigger Piece This Year
Is it just me, or do we start talking about the network TV upfront season earlier each year? Last year, I wrote about the upfront in mid-March. Now, it's February and we're already hearing chatter around the industry. Many clients are anxiously ... [... more]
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Interpublic Puts Millions Towards TiVo Upfront
As the television upfront gets underway today, a deal forged between TiVo and Interpublic Media represents one way in which tried-and-true media buying traditions can apply to the continually-shifting media landscape. The multi-million dollar ... [... more]
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Should You Back an Upfront?
Apparently, the online video upfront is the new upfront. Even if you just dabble in online advertising, you're probably hearing from all sides that you should lock in your prime video inventory now, before it's too late. The strategy that's ... [... more]
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Leverage the Upfront for the Web
The upfront is upon us again, and there's great speculation in the industry. Many agency executives predict cost and volume increases of a few scant points. Others, notably Viacom's Mel Karmazin, suggest a 15-20 percent jump over last ... [... more]
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Upfront About the Absurd
Many who know me consider me something of a redneck. My colleagues like to be schmoozed by sales reps. A nice night out on the town includes a gourmet dinner and a fine bottle of wine. I like down-to-earth stuff. I drink beer from a can. I walk ... [... more]
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Kitchen Cabinet Remodel
Summary: What do you do when your kitchen cabinet remodel project goes bad? Kitchen remodeling is a major project. The national home center might not be the best contractor. If you have to pay-in-full up-front, you have no leverage if things to ... [... more]
Ask The Builder |
Upfront Musings: Christ and Culture on the Campus
From June 1993 through August 2005, I had the great privilege of serving as Nyack College's eleventh president. These dozen years were marked by many divine blessings: spiritual revival, enrollment growth, urban campus planting, facility enhancement, [... more]
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Upfront And Down Low
Upfront And Down Low [... more]
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