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Maximize Your Trade Show Investment With E-Mail
In her book "Trade Show and Event Marketing," Ruth P. Stevens writes, "Trade show marketers often get so preoccupied with designing and building their booths, they can forget to concentrate on driving qualified traffic." Given that [... more]
ClickZ

Ten Tips for Trade Show or Exhibit Success - Small ...
So, you're doing a trade show or expo or displaying at an association meeting or selling at a crafts fair and wonder how to get the best results. I displayed at a trade show this week and noticed quite a few success tips I wanted to share with ... [... more]
Bella Online

Trade Show & Event Marketing: Plan, Promote & Profit
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 bi [... more]
$50.49 (Save 16%)
iChapters

Want to be in the know? Attend a trade show. - Soapmaking
A trade show is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services. Usually trade fairs are not open to the public and can only be attended by company representatives ... [... more]
Bella Online

Exhibiting at Trade Shows (Fifty Minute Series)
Exhibiting at Trade Shows (Fifty Minute Series) [... more]
$0.99
A1 Books

How to Make a Trade Show Successful
Companies spend thousands of dollars each year exhibiting at industry trade shows in the hopes of gaining new customers and sales. Savvy trade show exhibitors know the tricks involved in making a trade show successful, but for those just getting ... [... more]
eHow

How to Choose Trade Show Exhibit Displays
Being able to choose trade show exhibit displays that bring people to your booth rather than the competitions is vital to a successful showing at a trade show. Today's trade show display booths have evolved and there is a wide variety of booth ... [... more]
eHow

Guerrilla Guide to High-Tech Trade Shows:: The ...
Guerrilla Guide to High-Tech Trade Shows:: The Underground Resource for Saving Your Time, Money, and Sanity [... more]
$1.19
A1 Books

How to Design a "Wow!" Trade Show Booth Without Spending ...
Told me absolutely nothing: The gist of the book is: 1)don't be like everyone else and 2)find a company to design your booth for you. There. Now you don't have to waste hard earned money on this one. If you use a trade show booth company to design for [... more]
$11.95
Amazon.com

Trade Show & Event Marketing: Plan, Promote & Profit
Specific Trade Show Strategies: If you are in marketing and you exhibit at trade shows, this book may change your behavior forever. Not only does it provide in-depth information about what trade shows can do and how they operate, but it also explains the [... more]
$59.95
Amazon.com

Over 66 Tips & Tricks to Supercharge Your Trade Show ...
Another Good Book on Trade Shows: This is another good book on trade shows. As I wrote on other reviews, the more you read on a subject, the broader your understanding will be. Different writers bring different experiences as their focal point. Read [... more]
$11.95
Amazon.com

How to Stand Out at a Trade Show or Convention
You're running a booth at a trade show or convention. Maybe it's a fantasy football convention or a sports show. Maybe your booth is aimed for a career fair or a national convention for lawyers or librarians. Maybe you're registering to display ... [... more]
eHow
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