The State of Search Engine Marketing
New research from Search Engine Marketing Professional Organization (SEMPO) sheds light on what's happening in the SEM (define) industry today, from the size of the industry to key trends that will shape the year ahead. SEMPO's sponsored survey ... [... more]
ClickZ |
Pay-Per-Click Search Engine Marketing Handbook: Low Cost ...
 Disappointing: A shallow treatment of a complex subject. I didn't find anything in this book that isn't explained in Google's help pages. Furthermore, the format of the book (it looks self-printed, by an amateur) was a real turn off for me. Very [... more]
$9.95
Amazon.com |
How to Choose Search Engine Marketing Software
Keyword generators. Many of the search engine marketing software products come equipped with keyword generators. These can be useful, but it is important to take a look at the free ones out there first so that you are not paying for a service you ... [... more]
eHow |
Search Engine Marketing, Inc.
This is the eBook version of the printed book.Step-by-step guide to setting up and managing a search marketing program for your organization Best practices, tips, and cost-saving measures from two of the world's premier expertsEffective search engine [... more]
$39.99
eBooks |
Search Engine Marketing, Inc.: Driving Search Traffic to ...
A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success. --Piers Dickinson, Global Internet Marketing Manager, BP Outlines every one of the major strategic [... more]
$31.10 (Save 38%)
Buy.com |
SEMPO's Search Engine Marketing Resources
The Search Engine Marketing Professional Organization's (SEMPO's) Web site offers a wealth of resources for both search marketers and information professionals alike. Founded last year, the group has been picking up momentum with well-attended ... [... more]
ClickZ |
Search Engine Sales vs. Search Engine Marketing
Hundreds of thousands of marketers who place pay-per-click (PPC) search engine listings on Google, Yahoo, MSN, and other venues think of themselves as search engine marketers. In fact, they're not behaving like search engine marketers at all. ... [... more]
ClickZ |
Black-Hat Myths About White-Hat SEO
At a recent Search Engine Strategies conference, many black-hat search engine optimizers (SEOs) stated some misconceptions about white-hat search optimization strategies. For those unfamiliar with the terms, a white-hat search engine marketing ... [... more]
ClickZ |
SEMPO Research Breaks Down 2005
Recently, the Search Engine Marketing Professional Organization (SEMPO), the nonprofit trade association for the SEM (define) industry, released its second annual state-of-the-market survey. The survey is too comprehensive to cover in one column, ... [... more]
ClickZ |
Keywords: Speak Your Audience's Language
It's amazing how many marketers fixate on their site's HTML, believing that's where solutions to their search engine marketing (SEM) challenges are found. But they're looking inward when they need to be looking outward. At a recent industry ... [... more]
ClickZ |
Search Engine Marketing, Inc.: Driving Search Traffic to ...
Accomplishes its title's claim, and does it VERY well.: I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I [... more]
$49.99
Amazon.com |
Search Engine Marketing, Inc.: Driving Search Traffic to ...
Accomplishes its title's claim, and does it VERY well.: I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I [... more]
$49.99
Amazon.com |
