Taking the WE Out of WEB
The purpose of business is to create and keep a customer. - Theodore Levitt, "Marketing and the Corporate Purpose" A common event occurs when I sit with new clients and begin the process of establishing goals and developing core strategies for . [... more] ClickZ
Innovation in Marketing
Author: Theodore Levitt Binding: Hardcover EAN: 9780070373778 ISBN: 0070373779 Number Of Pages: 253 Publication Date: 1962-12 [... more]
$29.95 Amazon.com
Exploit the Product Life Cycle Author: Theodore Levitt Binding: Digital Format: Download: PDF Number Of Pages: 16 Publication Date: 1965-11-01 Release Date: 2008-10-25 [... more]
$6.50 Amazon.com
Marketing Myopia (HBR OnPoint Enhanced Edition) What business are you really in?: Theodore Levitt was lecturer in Business Administration at the Harvard Business School when this Harvard Business Review Classic was originally published. He now is Professor of Business Administration Emeritus at [... more]
$6.50 Amazon.com
The Globalization of Markets Author: Theodore Levitt Binding: Digital Format: Download: PDF Number Of Pages: 12 Publication Date: 1983-05-01 Release Date: 2008-10-25 [... more]
$6.50 Amazon.com
Marketing Myopia (Harvard Business Review Classics) ... What business are you really in?: Theodore Levitt was lecturer in Business Administration at the Harvard Business School when this Harvard Business Review Classic was originally published. He now is Professor of Business Administration Emeritus at [... more]
$8.95 Amazon.com
Creativity Is Not Enough (HBR Classic) (HBR OnPoint ... Debunking the myths about creativity and innovation: Theodore Levitt is Professor Emeritus of Marketing at the Harvard Business School. He has written numerous management books and articles. This Harvard Business Review classic was originally published [... more]
$6.50 Amazon.com
Marketing Myopia What business are you really in?: Theodore Levitt was lecturer in Business Administration at the Harvard Business School when this Harvard Business Review Classic was originally published. He now is Professor of Business Administration Emeritus at [... more]
$6.00 Amazon.com
Marketing Imagination Outdated, lacks substance, dwells on marketing basics: I bought this book based one some of the reviews on this site. Unfortunately, this time they failed me. The book is outdated (as it was published 20 years ago) and lacks substance. If you have little [... more]
$14.95 Amazon.com
