Scared Straight: A Tale of Spam Redemption
Date.com didn't know it had a drastic email problem until October 2002, when AOL began blocking the company's messages. Puzzled, executives at the online personals service started an investigation. They quickly made some frightening discoveries. ... [... more]
ClickZ |
CokeMusic.com's Viral Explosion
Conceived by Coca-Cola as a branded virtual meeting place for teens with a passion for music, word of the site has spread rampantly by word-of-mouth. The numbers speak for themselves: well over a million page views a day, an average growth of ... [... more]
ClickZ |
Gallo Uncorks Rebranding Effort with Online Newspaper Buy
Bottles may be for sharing, but in planning a locally-targeted campaign for its client Gallo Family Vineyards, mediaedge:cia wasn't so sure newspaper sites were the place to share the Gallo Family dough. "Newspapers tend to skew old," said Liz . [... more]
ClickZ |
Maven Makes Inroads With New Video Platform
How would you feel if, after spending millions of dollars producing a high-resolution movie trailer or music video, you discovered the majority of its viewers saw only a tiny, rather blurry version of it? That's a scenario faced by numerous ... [... more]
ClickZ |
Cross-Media 2.0
Conventional wisdom among media buyers says Yahoo is the most complete interactive media company. It offers marketers email, IM, music, sports, news, business and various other vertical channels. Yet the company has found this dispersed network ... [... more]
ClickZ |
Mapping the Journey: Case Studies in Strategy and Action ...
 Author: Kevin S. Brady Binding: Paperback Dewey Decimal Number: 658.408 EAN: 9781874719267 ISBN: 1874719268 Number Of Pages: 288 Publication Date: 2000-12 [... more]
$30.00
Amazon.com |
E-mail Thrives in Albany
When it hired Jennifer Drumluk as VP of communications and marketing in 2001, the Center for Economic Growth lacked a cohesive messaging strategy. "We didn't have a sophisticated or consistent way to communicate," she said. The Albany-area ... [... more]
ClickZ |
Case Studies in Abnormal Psychology
The next best thing to actual clinical experience. . . This Seventh Edition of Case Studies in Abnormal Psychology conveys the subtleties of the therapeutic process in an engaging and vivid way. Based on actual clinical experiences, these in-depth cases [... more]
$59.59 (Save 4%)
Buy.com |
Case Studies in Abnormal Psychology
Case Studies in Abnormal Psychology is a rich collection of contemporary and classic cases that brings the field of abnormal psychology to life for students with its rare combination of readability, humor, and strong scholarship. To enable students to [... more]
$52.39 (Save 0%)
Buy.com |
Case Studies in Family Violence
Since the publication of the first edition in 1991, there has been substantial progress in our understanding of the etiology and associated features of domestic violence. As in the first edition, this book elucidates and highlights the complex [... more]
$129.00
Buy.com |
Bowl Games and Music Awards
The way Walt Disney Internet Group's Enhanced TV (ETV) unit sees things, there's no reason to choose. You can do both, according to the organization's philosophy. Some campaigns it undertook in January, deployed with sister company ABC, ... [... more]
ClickZ |
Case Studies in Family Violence Second Edition
Since the publication of the first edition in 1991, there hasbeen substantial progress in our understanding of the etiology andassociated features of domestic violence. As in the first edition, this book elucidates and highlights the complex [... more]
$57.95
Buy.com |
