Execs & Accounts for May 2, 2007
The digital marketing agency created the new executive-level position to oversee a range of content and marketing strategies for clients. Hollander was previously a senior partner/worldwide group creative director for Ogilvy & Mather. The online ... [... more]
ClickZ |
How to take it in advertising. (Ogilvy and Mather Hawaii ...
Author: Lisa Ishikawa Binding: Digital Format: HTML Number Of Pages: 10 Publication Date: 1994-03-01 Release Date: 2005-07-28 [... more]
$5.95
Amazon.com |
Kenneth Roman
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards. [... more]
Harper Collins |
China's Creative Imperative: How Creativity is ...
 In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a [... more]
$12.47
A1 Books |
Integration: It's Not Just Talk Anymore
Back in 1999, when I started covering interactive advertising, every traditional agency had its designated online unit. To give a few examples, Young and Rubicam had Brand Dialogue; Ogilvy & Mather had both OgilvyOne and OgilvyInteractive; Rapp ... [... more]
ClickZ |
Ogilvy Bags Lenovo Group Account
Personal computer maker Lenovo Group, which late last year purchased IBM's "Think"-branded line of notebook products, tapped WPP's Ogilvy & Mather network to handle worldwide brand advertising. Interactive duties will go to OgilvyOne, ... [... more]
ClickZ |
Execs & Accounts for January 17, 2007
He comes to 4A's from ConfirMedia, where he was VP of e-business solutions. Earlier stints include technology roles with MindShare, Ogilvy & Mather and McCann Erickson. She was previously SVP and managing director of style.com, men.style.com and ... [... more]
ClickZ |
Execs & Accounts for September 1, 2004
Unicast has pitched the premium unit as a way to deploy television assets online with minimum effort. Wright joins from Ogilvy & Mather, where he was worldwide chief strategy officer, leading business development as well as strategy for key ... [... more]
ClickZ |
Joel Raphaelson
Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing. [... more]
Harper Collins |
Commonsense Direct Marketing
This is it! Everything you need to know about the business: This book contains all of the information you need to know about direct marketing. It puts aside the myth regarding the 1-2% return on mailings. I had no idea that a 50% return was possible! The [... more]
$39.95
Amazon.com |
Perfect Phrases for Sales and Marketing Copy
STUNNINGLY GOOD!! In One Little Book, Everything You Need to Know: Why We LOVE This Book You can join 100 guru marketing groups. You can buy 100 Get Rich books. You can attend 100 marketing seminars. Add them all up, and you may have a condensed version [... more]
$9.95
Amazon.com |
IBM Redux: Lou Gerstner and the Business Turnaround of ...
Amazon.com Review: Lou Gerstner, the man who flipped IBM's fortunes, has what a former colleague calls "a vertical vision of reality." That is, if things aren't moving upward, he's very unhappy. When he took over at IBM in 1993, they were [... more]
$15.00
Amazon.com |
