Marketing Aesthetics: The Strategic Management of ...
 A Sensible Perspective: The authors assert that, within a marketing context, a company must find "a powerful point of differentiation through the use of aesthetics to create positive overall customer impressions that depict the multifaceted [... more]
$32.00
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Build Your Own Garage: Blueprints and Tools to Unleash ...
Amazon.com Review: Ever since Hewlett-Packard emerged from one in 1939, a "garage" has come to symbolize the no-holds-barred mentality that fosters the kind of creativity that drove this company--and the dozens more it spawned--to heights [... more]
$28.00
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Experiential Marketing
Amazon.com Review: Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach [... more]
$14.99
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Experiential Marketing: How to Get Customers to Sense, ...
Amazon.com Review: Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach [... more]
$28.00
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The Entertainment Economy: How Mega-Media Forces Are ...
Amazon.com Review: Michael J. Wolf says that all businesses--even banks and supermarkets--will increasingly need to be entertaining to thrive. In The Entertainment Economy, Wolf, one of the media industry's top strategists, demonstrates how business is [... more]
$19.00
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Marketing Aesthetics: The Strategic Management of ...
Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output - its look and feel - to provide a vital competitive advantage. Going beyond [... more]
$21.69 (Save 32%)
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Experimental Marketing; How to Get Customers to SENSE, ...
The author of Marketing Aesthetics now offers a manifesto for the new age of experiential marketing, building on sensory, affective, and cognitive associations. 25 photos. [... more]
$18.98 (Save 32%)
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