Customer Relationship Management
What are advantages of hosted or on-demand CRM vs. on-premise and vice versa? CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships ... [... more]
CIO |
Customer Relationship Management (The Briefcase Book Series)
 Practical CRM: I've looked through a number of books on CRM in an effort to get a better handle on the topic and to find a good process for teaching the concepts to emploees in my company. I stumbled over Anderson & Kerr's take on CRM and found what [... more]
$14.95
Amazon.com |
CRM in 2008: It's All About Managing the User Experience
The field of customer relationship management, or CRM, has certainly had its share of peaks and valleys. From the hype of the mythical "360 degree view of the customer" to the promise of the Web channel and new community-based models, CRM as a . [... more]
CIO |
Open Source CRM Delivers More Control, Less Cost
A good CRM package does you no good if employees aren't willing to use it. Case in point: IMA Financial Group, a medium-sized financial services company based in Wichita, Kansas. IMA had installed a commercial customer relationship management ... [... more]
CIO |
Customer Relationship Management
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates [... more]
$49.95
eBooks |
Customer Relationship Management
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world?s most [... more]
$12.99
eBooks |
Customer loyalty, retention, and customer relationship ...
Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company s specific brand, but also tend to have these customer s become brand advocates in attracting new customers for [... more]
$199.00
eBooks |
Customer Relationship Mismanagement
As many of you know, the wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those two disciplines within email, that wall almost disappears. With this in ... [... more]
ClickZ |
Beyond CRM
Once a buzzword becomes really hot, and people actually start implementing a solution based on the buzzword, the old buzzword becomes passe. That's the problem with Customer Relationship Management, or CRM, sometimes called one-to-one ... [... more]
ClickZ |
Getting Your House in Order
More CIOs are focusing on their organization's ability to execute and support customer relationship management (CRM) by taking a hard look at their infrastructure. This comes in the wake of the rush to quickly deploy CRM applications and, before ... [... more]
ClickZ |
The One to One B2B: Customer Relationship Management ...
So Obvious and Yet So Under-Appreciated: Those who have already read any of Peppers and Rogers' previous books (The One to One Future, Enterprise One to One, The One to One Fieldbook with Bob Dorf, and The One to One Manager) no doubt share my high [... more]
$21.95
Amazon.com |
Essentials of CRM: A Guide to Customer Relationship ...
A quick read, but....: If you are new to CRM this is a good book. If you have some experience with CRM, as I do, this lacks detail. The book is definitely just for CRM beginners. It is a quick read - about 3-4 hrs total cover to cover. The text is all [... more]
$40.00
Amazon.com |
