Is Network TV Moving Toward Behavioral Marketing?
Just over a week ago, media powerhouse NBC Universal signed up for TV BehaviorGraphics, a behavioral targeting system offered by Simmons Research Bureau (a division of Experian) that fuses traditional TV metrics with consumer behavior. This is a ... [... more]
ClickZ |
Consumer Behavior and Managerial Decision Making
 Best CB book on the market: Kardes' book is by far the best consumer behavior book on the market. Business success is ultimately determined by the decisions of consumers. Accordingly, it is essential for managers to be well grounded in the principles of [... more]
$105.33
Amazon.com |
Consumer Behavior: In Fashion
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of [... more]
$107.60
Buy.com |
'Tis the season of the extreme shopper
Holiday shopping is a walk on the wild side this year, with ferocious buyers and picky, picky, picky recipients. The countdown to Christmas is on, and shoppers are out with lists and credit cards in hand. Yet anyone observing consumer behavior ... [... more]
Money Central |
Web Analytics: A Multiuse Tool
Marketers are looking to Web analytic tools to track consumer behavior, according to "Web Analytics Is Becoming Customer Analytics," a report published by Forrester Research. Forrester asked members of its Web Analytics Peer Research Panel to .. [... more]
ClickZ |
Internet Activity Index Identifies Cyclical Usage
Internet activity patterns are cyclical, according to the Online Publishers Association's (OPA's) Internet Activity Index for June 2005. Findings in the report point to a consistency and seasonality in consumer behavior. Time spent on content ... [... more]
ClickZ |
September on the Web
In September, traffic patterns on the Web gravitated toward hurricane-related sites like the American Red Cross and faith-based organizations. Online consumer behavior for September was released by comScore Media Metrix, which also found the ... [... more]
ClickZ |
More Broadband Usage Means More Online Spending
Broadband growth means increased online spending, says comScore networks Chairman Gian Fulgoni. In a presentation titled, "A "High Order Bit" of Research Examining the Impact of Broadband and Internet Tenure on Consumer Behavior," [... more]
ClickZ |
Consumer Behavior
Very interesting textbook, one of the best I've seen!: As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to [... more]
$177.33
Amazon.com |
Consumer Behavior (7th Edition)
Fickleness of Consumer Behavior Defined and Described: The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to [... more]
$117.33
Amazon.com |
Consumer Behavior
Fickleness of Consumer Behavior Defined and Described: The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to [... more]
$88.00
Amazon.com |
Emotion and Reason in Consumer Behavior
Great text for Advertising Management: Those who have tried teaching advertising management know the delicate balance between practice and theory that we would like to maintain. Except for the fact it is altogether too tempting to rely on practice [... more]
$54.95
Amazon.com |
