The Irresistible Offer: How to Sell Your Product or ... Great Title to sell this book: The title of the book is the only thing I found to be irresistable. It did have some information but I just felt like it leaves you short. We all know that a good offer will get the phone ringing. Maybe I should use that [... more]
$19.98 Amazon.com
Authenticity: What Consumers Really Want Maddock Douglas endorses "Authenticity" as a masterpiece: I've been pimping this AWESOME book to many of my big brand clients - it is a powerful reinforcement of the idea that strategic clarity = authenticity. Iconic, American brands that are [... more]
$26.95 Amazon.com
Managing Sales Leads: Turning Cold Prospects into Hot ... Systematic approach to lead management: Most books on lead managemnt usually cover only one or two aspects of the story; James Obermayer manages to address all aspects of lead generation, qualification and management. Including the organizational aspects [... more]
$43.95 Amazon.com
The Business Podcasting Bible: Wherever My Market Is... I Am Without the Bible I was lost!: I was taking the Podcast Training and I kept getting lost in the terminology that Paul and Alex were using. However, I was not alone and I was reminded one class by Paul and/or Alex to use the Podcast Bible to get myself [... more]
$19.95 Amazon.com
S.U.R.E.-Fire Direct Response Marketing : Managing ... A must read for marketers!: Mr. Kern has provided the marketing industry with a new and comprehensive methodology to direct marketing. This book covers the essential fundamendals of lead generation as well as advanced marketing stratgies which include [... more]
$39.95 Amazon.com
The Complete Guide to Direct Marketing: Creating ... Marketing should Drive Sales - This Book tells you how.: For business people who have to sell stuff, this is the best, most up-to-date book on direct marketing I've seen. A lot of the other direct marketing books are second and third editions of older [... more]
$24.95 Amazon.com
Statistical Modeling and Analysis for Database ... "EDA III" for Database Marketing: I consider myself fortunate to be the first to review this book. The title aptly indicates what the book is about: Statistical Modeling and Analysis for Database Marketers: Effective Techniques for Mining Big [... more]
$88.95 Amazon.com
