Customer Loyalty Versus Self-Service
There's a trend in customer experience that goes against customer loyalty: self-service devoid of human interaction. Online customers are used to self-service, because the entire online shopping experience is based on this concept. Offline ... [... more]
ClickZ |
Customer Loyalty Guaranteed: Create, Lead, and Sustain ...
 Great little book: Great little book - a true pocket book that you can carry around while you savour the great ideas and clear simple examples given. Pearls of wisdom that I gleaned: * Measures of satisfaction are not equal to predictors of return visits [... more]
$12.95
Amazon.com |
Capturing Customer Loyalty
It often seems that in our rush to create killer web sites, we often forget the most important audience of all: the customers. Maybe so (that's a subject for another column), but when you look at what's really motivating people and compare that ... [... more]
ClickZ |
Customer loyalty, retention, and customer relationship ...
Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company s specific brand, but also tend to have these customer s become brand advocates in attracting new customers for [... more]
$199.00
eBooks |
How to Use Social Media to Increase Customer Loyalty
Corporations and Small Businesses have discovered that Facebook, Twitter, Myspace, and other social media websites are a goldmine for finding new customers. Social Media can help IMPROVE companies and their relationships with customers. Nowadays, ... [... more]
eHow |
How to Fix a Bad Reputation
Perhaps the phrase conjures up visions of dueling at dawn, but the fact remains that a bad reputation is not to be taken lightly. At work, it can cost you business opportunities, job promotions and customer loyalty. It can hurt your private life ... [... more]
eHow |
Reward Programs: Ratio Schedules
Real customer loyalty doesn't come from loyalty programs. It comes from great user experiences. Reward programs, on the other hand, are used as incentives for users to transact with your company again based on some type of reward. I defined the ... [... more]
ClickZ |
Customer Service: Career Success Through Customer Loyalty
P style=MARGIN: 0pxI've had the privilege of writing more than 30 books on a variety of topics dealing with challenges managers and career-oriented people deal with every day. My books on customer loyalty, human relations, management communication, and [... more]
$48.69
A1 Books |
Reward Programs: Interval Schedules
This is the fifth column in series addressing customer loyalty and retention. Though real customer loyalty doesn't come from a program, "loyalty programs" are often used to retain customers through rewards or other incentives. We've looked at [... more]
ClickZ |
Outstanding Customer Service:: The Key to Customer Loyalty
Outstanding Customer Service:: The Key to Customer Loyalty [... more]
$3.38
A1 Books |
Customer Loyalty In E-Retailing: Concepts, Measurements, ...
Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e- [... more]
$110.85
A1 Books |
The Customer Loyalty Pyramid
A point well made: This book has been well written. It has a good flow of thought and the different chapters are well connected. It is excellent for motivational reading because for a person who is unaware of the concepts of Total Quality Management, [... more]
$110.95
Amazon.com |
