An Incredibly Condensed History of Persuasion and Sales
Virtually all Web sites have a persuasive purpose -- to get someone to subscribe, register, inquire, or buy something. To better grasp the concept of persuasion and sales, we must observe the evolution of sales. Each step in that evolution seems ... [... more]
ClickZ |
Friendly Persuasion
 Easy to read, easy to follow... Easy to use!: Dan takes a difficult subject - Telephone direct selling - and teaches the reader how to simplify tried and true techniques to increase telephone sales. The difference between this book and all the others on [... more]
$24.99
Amazon.com |
The Power of Persuasion
You would think that the executive who consumes, on average, nearly 50 percent of the capital invested by businesses would have a lot of power. You would be wrong. CIOs are basically powerless and they know it. Yet some CIOs get a little cranky ... [... more]
CIO |
Persuasion
Persuasion, begun in 1815 and published posthumously in 1818, is Jane Austen's last complete novel and is perhaps most directly expressive of her feelings about her own life. The heroine, Anne Elliot, is a woman growing older with a sense that life has [... more]
$4.95
eBooks |
Covert Persuasion
A guide to all the tricks salespeople need to turn ''no'' into ''yes''! Covert Persuasion synthesizes the latest research in the field of influence with the extensive experience of psychologist and public speaker Kevin Hogan to produce an unbeatable [... more]
$21.95
eBooks |
Hyperlink to Persuasion
The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn ... [... more]
ClickZ |
Conversion vs. Persuasion: What's Your Challenge?
There was a little stir after Shane Atchison's recent column pronouncing the linear conversion funnel dead. Shane got the idea I was an overzealous cheerleader for linear conversion funnels. He even seemed to fear I'd suffer heart failure upon ... [... more]
ClickZ |
The Golden Rule of Online Persuasion
I'm about to present to a group of Luddite business owners itching to market online. Several have flushed quite a bit of money into Web sites without ever receiving the return on investment (ROI) they expected. Some adopted a wait-and-see ... [... more]
ClickZ |
Measuring and Analyzing Persuasion Scenarios
My last column broke down the elements of a persuasion scenario and highlighted the need for more robust scenario planning, rather than today's overly simple conversion funnel. Marketers are venturing into new, unfamiliar territories, juggling ... [... more]
ClickZ |
Persuasion: Beyond Trust and Credibility
What elements are essential to making a Web site persuasive? Trust and credibility are vital. If you can't establish trust and credibility, your site won't persuade. But there's an even more important element in the persuasion mix. Persuasion is ... [... more]
ClickZ |
Friendly Persuasion
Friendly Persuasion [... more]
$0.89 (Save 10%)
Buy.com |
Friendly Persuasion
Friendly Persuasion [... more]
$0.99
Buy.com |
