Five Things Every CMO Must Know About Web Analytics, Part 6
This week, hundreds of marketing executives representing some of the top retail and consumer brands in the world are attending eTail 2006, where optimization is one of the show's key topics. No surprise there. Research shows optimization and ... [... more]
ClickZ |
How To Succeed In The Enterprise Software Market
 Valuable insight into real-world issues: This book contains valuable insights into the enterprise software market. It should be on every software CEO, product manager and marketing executive's website. Practical aspects for emerging software companies: [... more]
$74.95
Amazon.com |
The 2007 Import And Export Market For Hinges Of Base ...
On the demand side, exporters and strategic planners focusing on hinges of base metal in Slovenia face a number of questions. Which countries are supplying hinges of base metal to Slovenia? How important is Slovenia compared to others in terms of the [... more]
$118.20
A1 Books |
The 2007 Import And Export Market For Woven Fabrics ...
On the demand side, exporters and strategic planners focusing on woven fabrics containing 85% wool and fine animal hair in Poland face a number of questions. Which countries are supplying woven fabrics containing 85% wool and fine animal hair to Poland? [... more]
$149.40
A1 Books |
Goals For Successful Marketing Executives: Leading Cmos ...
Goals For Successful Marketing Executives: Leading Cmos On Knowing Your Customer, Creating A Vision, And Establishing And Setting Companywide Goals [... more]
$59.95
A1 Books |
Goals for Successful Marketing Executives: Leading CMOs ...
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each [... more]
$33.29 (Save 33%)
Buy.com |
Personas Drive Universal Orlando Site Revamp
By last summer, when they resolved to undertake a Web site overhaul, Universal Orlando's marketing executives had spent several years tweaking the theme park's online presence for incremental gains in conversion. While the site had performed ... [... more]
ClickZ |
Five Things Every CMO Must Know About Web Analytics, Part 2
In part one, I introduced the five core concepts senior marketing executives must know to be well versed in the language and strategies of Web analytics. Today, I'll explain further how the vendor landscape has changed dramatically. On November ... [... more]
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Build Brand Equity With Design and Architecture
Let's take a lesson from the last millennium and start revving up for Q4 right now. Our design firm turned away a dozen, if not more, phone calls a week between August and Thanksgiving from marketing executives begging us to help redesign their ... [... more]
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Branding Versus Direct Response: Sound Familiar?
In many conversations, marketing executives tell me their higher-level online goals are leveraging the Web to create unique brand experiences and generating brand loyalty. Yet when I compare those conversations to topics presented by Web ... [... more]
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Movie Marketing: Opening the Picture and Giving It Legs
Terrible Waste of Time: The main problem with this book is that it is based on a series of interviews and "War Stories", and thus there is really only 1 chapter that has any value. If a person wants to read a bunch of stories of what happened... [... more]
$19.95
Amazon.com |
The Hundredth Window: Protecting Your Privacy and ...
Amazon.com Review: If you use a computer and you surf the Web, the Internet's open architecture has made you visible to the world. So claims The Hundredth Window, Charles Jennings and Lori Fena's exposé on Internet security--or the lack thereof. [... more]
$20.95
Amazon.com |
