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Chekitan S. Dev

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Articles 1 to 12 of 12:


Global brand expansion: how to select a market entry ...
Author: Chekitan S. Dev Author: James R. Brown Author: Kevin Zheng Zhou Binding: Digital Format: HTML Number Of Pages: 23 Publication Date: 2007-02-01 Release Date: 2007-02-26 [... more]
$9.95
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Brands across borders: determining factors in choosing ...
Author: Chekitan S. Dev Author: M. Krishna Erramilli Author: Sanjeev Agarwal Binding: Digital Format: HTML Number Of Pages: 26 Publication Date: 2002-12-01 Release Date: 2005-07-30 [... more]
$5.95
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Managing Hotel Brand Equity.: An article from: Cornell ...
Author: Keshav Prasad Author: Chekitan S. Dev Binding: Digital Format: HTML Number Of Pages: 17 Publication Date: 2000-06-01 Release Date: 2005-07-28 [... more]
$5.95
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Looking beyond RevPAR: productivity consequences of ...
Author: James R. Brown Author: Chekitan S. Dev Binding: Digital Format: HTML Number Of Pages: 21 Publication Date: 1999-04-01 Release Date: 2005-07-28 [... more]
$5.95
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Strategic alliances in the hotel industry. (Hotel ...
Author: Chekitan S. Dev Author: Saul Klein Binding: Digital Format: HTML Number Of Pages: 8 Publication Date: 1993-02-01 Release Date: 2005-07-28 [... more]
$5.95
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Brand extension and customer loyalty: evidence from the ...
Author: Weizhong Jiang Author: Chekitan S. Dev Author: Vithala R. Rao Binding: Digital Format: HTML Number Of Pages: 24 Publication Date: 2002-08-01 Release Date: 2005-07-30 [... more]
$5.95
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Managing Marketing Relationships:Making Sure Everyone ...
Author: Chekitan S. Dev Author: James R. Brown Author: Dong-Jin Lee Binding: Digital Format: HTML Number Of Pages: 25 Publication Date: 2000-08-01 Release Date: 2005-07-28 [... more]
$5.95
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Strategic marketing: a lodging 'end run.' (case study of ...
Author: Mark W. Cunningham Author: Chekitan S. Dev Binding: Digital Format: HTML Number Of Pages: 18 Publication Date: 1992-08-01 Release Date: 2005-07-28 [... more]
$5.95
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Marketing Challenges for the Next Decade.(due to advent ...
Author: Chekitan S. Dev Author: Michael D. Olsen Binding: Digital Format: HTML Number Of Pages: 15 Publication Date: 2000-02-01 Release Date: 2005-07-28 [... more]
$5.95
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Europe 1992: neglecting the tourism opportunity: tourism ...
Author: Peter Akerhielm Author: Chekitan S. Dev Author: Malcolm A. Noden Binding: Digital Format: HTML Number Of Pages: 26 Publication Date: 2003-10-01 Release Date: 2005-07-31 [... more]
$5.95
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A positioning analysis of hotel brands - based on ...
Author: Chekitan S. Dev Author: Michael S. Morgan Author: Stowe Shoemaker Binding: Digital Format: HTML Number Of Pages: 15 Publication Date: 1995-12-01 Release Date: 2005-07-28 [... more]
$5.95
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Segmentation Strategies for Hospitality Managers: Target ...
Advance review from The Hospitality Review by Prof. Chekitan Dev of Cornell University: This review is scheduled to appear in the next issue of The Hospitality Review, the hospitality journal of FIU Book Review Segmentation Strategies for Hospitality [... more]
$95.00
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