The Highwaymen (ISBN 0156005735)

Amazon.com Review:
Few industries can grab the world's attention these days--and hold the promise of totally reshaping its future--like communications. Bestselling author Ken Auletta profiles many of the field's leading lights in great depth in The New Yorker, and 17 of his most compelling essays since 1992 have been collected in a book that offers close-up details as well as long-range perspectives on movers and shakers such as Bill Gates, Rupert Murdoch, and Ted Turner. Available in paperback, The Highwaymen: Warriors of the Information Superhighway has been extensively revised and expanded since its original publication. --Howard Rothman

well reported; worth reading:
Ken Auletta already proved with Three Blind Mice--his book about the Big Three traditional broadcast networks--that he's a dogged reporter. Few thoughts, musings, or nuances of expression go unrecorded. "The Highwaymen" continues in that tradition. Auletta aims to offer some sense of the men (and they're almost all male) who make the decisions about what the rest of us will be seeing, listening to and seeking for entertainment and how that software will be delivered. He delivers well-wrought profiles of these people through their deeds--which often contrast with their words, and that tension is illuminating. Finally, at the end of each piece are postscripts which offer the reader a scorecard; which of the fearless mogul's bold predictions came true, which crashed a burned: everybody thought interactive/VOD TV was going to take off--so far, it's been a stalled cash-disposal scheme that sucks in capital with no discernable result. The point is that for all their visionary claims, these people are no better at predicting the future than anybody else. If you missed the original pieces as they ran in The New Yorker and have an interest in the thinking (or lack thereof) behind movies like Basic Instinct or any of Oliver Stone's noxious fantasies, buy the book

Great book on the media business!:
This is an interesting series of past news features on the media business. The book chronicles some of the most fascinating media personalities from Rupert Murdoch to Herb Allen to Barry Diller to John Malone to Edgar Bronfman Jr. to Bill Gates. This is a fascinating book by a guy who was given incredible access by a large number of media executives. Highly recommended.

Insight on Superhighway Creators:
The highway being described in this book is the information superhighway and the people being discussed are its developers. Jumping to the postscript at the very end, Auletta observes "while the Highwaymen enjoy immense power, they remain vulnerable" (p. 355). This is the paradox presented throughout the book. The regulators, entrepreneurs, and public do a dance of vulnerability in the development of the new technologies as niches are being carved out. One of the realities of corporate growth is that as they become large, they sometimes lose the freshness associated with risk and creativity. Auletta says "it becomes more difficult for them to maintain a focus, to make quick decisions, to stay creative" (p. 134). The ancient concept of pathos is explored in 21st century corporate America. In describing how business decisions are made in Sumner Redstone's organizational culture, he quotes an associate as saying "most deals are fifty percent emotion and fifty percent ecnomics" (p. 61). Aulette spends a little time on media content, pointing out the hypocrisy of film producer Oliver Stone, who sees his distortions (to be even more accurate fabrications) as "artistic freedom, while he demands strict accuracy from reporters covering him. The reader is left with numerous insights that would not be attained anywhere else. This book is a worthy read.