Marketing for Architects and Designers (ISBN 0393731006)

Practical and Clear:
This book, as with all Linton books, is a great resource for any designer. It is geared more toward a larger firm though, in which case there is probably a marketing team involved or hired for marketing endeavors. To a marketer, or even an experienced designer, Marketing for Architects and Designers is a beginner's view of marketing and should be followed up with some of the recommended texts at the back of this book.