Guerrilla Marketing: Secrets for Making Big Profits from ... (ISBN 0395906253)

If you're a small business owner...:
If you're a small business owner, you need this book. Real life examples of how to market your company,make it more professional, and to make yourself feel more established in your field. Along with "Guerrilla Marketing for Consultants", written in 2005, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 1998, so Internet and email marketing methods are not discussed in relevant terms).

Worth the Investment:
This is an outstanding book and what I consider a must-have for every small business owner.

Wonderful book:
I had just started my own business and heard about this book on Dave Ramsey's show. I bought the book and found that it had a lot of great ideas about how to reach new customers and ways to keep existing ones. I highly recommend this book for anyone starting a small business.

Jay: A Man in the Know:
This book is the how-to in marketing. It has something for EVERYONE! Thanks Jay! Ja-Naé Wild Women Entrepreneurs President/Founder

Guerrilla Marketing/Levinson:
Although I bought this book for a gift and did not read it myself, I received it promptly and in excellent shape. Thanks!