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Great Ideas!:
I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!
Solid Author:
Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation. For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.
| Author: | Bill Marvin | | Binding: | Hardcover | | Dewey Decimal Number: | 647.950688 | | EAN: | 9780471153948 | | ISBN: | 047115394X | | Number Of Pages: | 240 | | Publication Date: | 1997-05-23 |
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