The Art of Celebrity Service (ISBN 0595401651)

If you care about your customers....:
I learned that good customer service wasn't an accident at Almaden Valley Nursery. This explained where Eric's philosophy came from, and how it came to be a consistent part of his business. I left with some very real tangible things I could implement into my business, and some great ways to tell when we are on the right track. The steps to building a celebrity service team aren't hard and the result is a more pleasant workplace for your employees while you are providing real value for your customer. I have recommended this book to friends, and think it is a very easy productive read for anyone who is in business.

Anyone who wants to do a better job taking care of customers needs to read this.:
All businesses that value their current customers and want new ones should take note of the "celebrity customer service" model that Eric Wilder shares in this book. It is not only a discussion about customer service but real world applications and action plans to help you implement new systems and procedures that will keep your customers coming back and attract new ones. Discover how to make a sales team buy in, work together, and create an exciting and memorable shopping experience that goes beyond customer "satisfaction."