Millionaire's Notebook: How Ordinary People Can Achieve ... (ISBN 0684803038)

Brilliant marketing & copywriting book -- powerful tactics!:
This is one of my top 3 favorite marketing/copywriting books of the year (also get Eugene Schwartz' Breakthrough Advertising, and Joe Sugarman's books, and Ron Popeil for infomercials). As an internet marketer and producer of internet infomercials, I found the insights shared by Steven to be priceless. The checklist on page 194 has helped me make thousands in sales improvements on a single campaign, and the inclusion of actual scripts and objection-handling phrases and marketing perspective was absolutely stunning. Scott's a brilliant man, and this is one book that I will refer to for years (especially all the later chapters where his best secrets are revealed -- crucial stuff for marketers and copywriters). In addition to personally profiting from Scott's tips, I recommend it highly for all my students at the online copywriting university site. Wickedly brilliant. Also study Dan Kennedy's stuff, priceless. Buy this book -- one of my all time favorites, and I've bought hundreds.

Fabulous book!:
I've read this book about 5 times, starting from when I was 23 years old and floudering around in the business world trying to figure out what I could do for a living.... making about about 1/5 of what I do today, 8 years later. Steven Scott meshes practical skills and advice with actual step by step activities to do to immediately put what he's saying into action in your own life. He's the genius behind such products as Richard Simmon's "Deal a Meal", Suzanne Sommer's "Thigh Master", and Christie Brinkley & Chuck Norris' "Total Gym". Extremely easy reading by a man who has done it. It's like having a personal coach who is a multi-millionare at your side telling you how to do it. I recommend it to anyone of any age.

But Wait There's More!:
More than just a book about "How Ordinary People Can Achieve Extraordinary Success", Steven Scott has given us what I consider to be one of the best books on the subject of making infomercials. I've produced, written and directed over a hundred infomercials myself, so I feel qualified to make this endorsement. I thought Steven explained the business so well that I purchased and gave away over two dozen copies to my clients, colleagues and friends. If you want to learn what making infomercials is all about, while discovering secrets on how to vastly improve your business life, then order your copy now! Joe Torina TORINAMEDIA INC.

A great book for infomercial marketing:
As marketing director for my company, I read constantly read marketing and sales books. Occasionally a book comes along that really peaks my interest. A Millionaire's Notebook is such a book. Many products have been marketed using infomercials, most fall flat on their faces. But some soar, making millions for the companies that sell them. Steven K. Scott has been around for a long time. He has marketed many products that you would recognize using both infomercials and 2-minute television spots. In his book, A Millionaire's Notebook, he outlines exactly what it takes to take a product to market and make a fortune. He covers how to write a good television spot, how to write and engaging infomercial. He teaches how to pick or produce a great product with a fertile market. His writing is clean and his instruction is easy to understand. If you hope to market using television, this book should be on your shelf. Excellent job, Steven. Hope this helps. -Craig Nybo, co-author of Total Human: The Complete Strength Training System

Great Book, Great Author:
Steve Scott was just a regular guy, and this book shows his path from rags to riches. It's great to see a Christian that is supportive of success. He goes into great detail about his own work and dealings with obstacles, etc. It really makes you feel like you can "get there" too, and inspires you to master those disciplines that will make it happen.