A Passion to Win (ISBN 0684862247)

Amazon.com Review:
Sumner Redstone should be dead. At least that's what the prologue to his autobiographical tale of business trial and triumph reveals, relating the story of Redstone's narrow escape and painful recovery from a Boston hotel fire in 1979. It might also be what some of Redstone's business adversaries secretly wish after reading this revealing book. Much has been written about the man in control of the Viacom empire, but in A Passion to Win, the consummate winner spills the beans on how he got to where he is, who stood in his way, and what drives him to succeed. Redstone began life in a hardscrabble Boston neighborhood in the early 1920s, the son of a Jewish entrepreneur and a woman determined to see her children excel. Instilled with a drive to succeed at an early age, Redstone went from the academically tough Boston Latin School to Harvard to a military career breaking Japanese codes during World War II. After the war, he went back to Harvard for law school, then spent the next seven years immersing himself in a profession based on reason and justice, ideals that he claims hold his life together. Realizing that practicing law was just a business, however, he went on to enter another business arena, joining the movie drive-in company his father had founded and very quickly expanding it, assuming leadership, and changing the company's name to National Amusements. Redstone's story details his experiences at the helm of this company--taking on the big studios by challenging film industry practices like blind bidding; investing heavily in those same studios, often to great profit; gathering the stock-owning clout and financing needed to make a serious bid for Viacom; battling fiercely to win against the Viacom management group's efforts to take the company private; and finally acquiring the media conglomerate in 1987. Many of the juicy bits lie in tales of Redstone's subsequent years with Viacom, his involvement (initially through MTV) with the Clintons, and the company's acquisition of both Paramount (and the bidding wars that entailed) and Blockbuster (and that deal's ensuing battles with Wayne Huizenga). Redstone is obviously a tough player, not averse to overriding team decisions when he believes in his own vision and not afraid to litigate when he feels unjustly treated--something he's done often, though he claims to hate lawsuits and denies suing "too readily." But he's also book smart and business savvy, and his story offers many tidbits of advice on deal making and power playing when the stakes are high. A Passion to Win isn't going to win any literary prizes; the writing is simple, and the story unfolds in an often-tedious litany of accomplishments. Indeed, as autobiographies go, this one's tone is rather self-satisfied and can even seem petulant when the author is rehashing what he perceives as the many business wrongs committed against him. But this is a tell-all from a high vantage point in corporate entertainment, and as Redstone's personal account of all that helped and hindered on his way to the heights (jam packed with big-name players in entertainment business, law, finance, and politics), it's sure to be a source of anxiety for some and a titillating read for many. --S. Ketchum

Memoirs of an evil genius:
If one is asked to describe a blueprint for genocide, Hitler's "Mein Kampf" invariably comes to mind. Thus ever should Sumner Redstone's "A Passion to Win" be linked with the equally heinous crime of cultural genocide. In this book, Mr. Redstone recalls the long road that led him from drive-in theater projectionist to media mogul. At every twist and turn, Mr. Redstone defeats "incomprehensible" odds to claw his way to the top of his "entertainment" empire. The capstone of this empire was his acquistion of Viacom, and with it, MTV. Redstone describes with almost messianic fervor how he ignored advice to sell off the fledgling music channel. "I believed that MTV could be a cultural force in America" (page 116). "Young people 12 to 20 were going to become adults of 30 to 40...", "If we attracted them early, we could keep them forever." (page 117). Well, attract them he did, and anyone who can sit through ten minutes of MTV "programming" can readily appreciate Mr. Redstone's "cultural messages". (Try searching "Shower Rangers" on you favorite browser some time. Thanks, Sumner!). Even more sinister is the calculating way in which he targets the youngest viewers for his oily propaganda. "I felt much the same way about Nickelodeon and the possibilities in creating a children's brand." (page 117). From cradle to grave, Uncle Sumner had a direct conduit to America's, and then the world's, most impressionable viewers. But Mr. Redstone does not live in a vacuum. He has children and grandchildren of his own. They grew up with the MTV generation too (Can't you just see Grampa Sumner settling down with the grandbabies to watch some quality rap videos?). Mr. Redstone, however, believes that while "multiculturalism" and "diversity" are just the ticket for the gentiles, his family would attend private schools in Israel. Towards the closing pages of this book, Mr. Redstone also mentions his wife of 50+ years, as he is in the process of divorcing her. "I took measures to see that she would have no control in the company". Heart warming, ain't it? I highly recommend this book. As the old proverb goes, "Know thy enemy."

A Complete Surprise!:
Wow! I'm the first to review this book here in over a year! A Passion to Win was recommended to me by a fellow Viacom employee, though he's at Paramount and I have freelanced at MTV for the past four and a half years. I'm embarrassed to say that I previously knew nothing of Sumner Redstone or his behind-the-scene battles to turn Viacom into the world's top entertainment company. When confronted with the inevitable bureaucracy of performing my job duties, I just envisioned a nameless, faceless corporation that really only cared about the bottom line. What a treat it was to spend the last day and a half seeing operations from the creator's perspective! I have a newfound respect for Mr. Viacom (or Mr. Redstone) and every other division that has invariably kept him awake at night as he set to reform it from the inside out. Quite an inspiring and optimistic tome from someone who could easily have concentrated on the negatives of his own triumphant journey. I was surprised with Redstone's candor in recounting his business deals, including the personalities of the players involved. The character "types" he has dealt with paralleled my own encounters with businessmen over the years. It was comforting to know that our dealings were not so dissimilar, only in the scope of what was being negotiated. I'm sure Sumner has his share of detractors, but I was really impressed with his story. I found myself cheering (though not audibly) when he closed a significant business deal. The uncomplicated prose actually helped me through most of the legal situations, as that's never been an area of interest for me. Suffice it to say that I think this book holds up exceedingly well, giving great insight into one of the top business minds currently at play on the American (even global) corporate landscape. A complete recommendation.

Sarah's Review:
As a highschool student, I found this book to be extremely inspiring. Anyone who has ever thought of entering the field of business should read this book. I did and it helped me channel my i nner ambition. Redstones inspiring stories (he survived a terrible fire) made me want to get out and conquer the world. At times, Redstone seems a bit full of himself, but anyone who can climb to the top usuallly is. This book is a great read to anyone wanting to find passion by reading from a passionate person.

You will love talking about this book.:
Whether you buy this book for self-help or because you want to know how the top people made it in their careers, this book will satisfy you. Well written and focused, you catch a glimpse into the life of Sumner Redstone as he rose from a "poor, Jewish boy" to becoming a media conglomerate who is well respected (and feared) in his arena. Reading about people like this, you can't help but be inspired. Whether you agree with Mr. Redstone's tactics, you will admire and respect his fortitude and resilience. He takes you through a journey of his life, and you see how successful people overcome the obstacles in their lives. I don't want to give away everything in the book, but Sumner faced many "obstacles". What's nice is he also names the names of the people who have infuriated him throughout his career. He has guts! I recommend this book. Honestly, though, it may not be for someone who has already "made it" in life. I think the best person to read this book is a recent high-school or college graduate who has his/her whole life ahead of them. This book will make an excellent gift to someone and will definitely inspire them.

an interesting autobiography for those in the business:
i agree with the EDITOR's review of this book as well. Often self-promoting, this book can often be too tedious in its descriptive of the deal makings. i enjoyed it more having worked for the firm for a while. i didnt agree with everything he said and his comments about some of the people he fired were too slanted in my opinion, but hell, thats what being the boss entitles you to. i would have liked a more candid description of the different chgannels rather that a listings of the shows which appeared to be just a listing provided by someone at each channel. toughness during deal-making is the message i got most from this book and is what will stick with me most. one last thing--i would have enjoyed more details on the work during wwll .