Big Bucks! (ISBN 0688170358)

Nothing earth-shattering, but it makes sense!:
In RAVING FANS, authors Ken Blanchard and Sheldon Knowles concentrated on the importance of delighting customers . . . in GUNG HO!, they focused on how companies could become the "employer of choice" and attract the best employees . . . I liked both those books and thus looked forward to listening to the taped version of BIG BUCKS! . . . this third book promised me in its subtitle "How to Make Serious Money for Both You and Your Company," something that could be done by focussing my time and energy. Like other works by Blanchard and Knowles, the points are presented in a parable . . . here, we're introduced to a man struggling to make ends meet . . . he goes on a journey to discover the secret to becoming rich and meets three wise (and successful) people who present simple truths that can be applied to virtually any situation. I liked the above fact; i.e., that when listening, I found myself thinking that this stuff makes sense--and I should and could apply it to my situation . . . there's nothing overly earth-shattering, yet I should add that it got me thinking . . . and it made sense. Also making sense was the conclusion, in which the authors reviewed the simple tests that should have been learned from either reading or listening: The test of joy . . . you can't make money unless you're having fun. The test of purpose . . .you can't make money unless making money is more important than having fun. The test of creativity . . . incomes, less expenses = profit. And, lastly, there's perpetual prosperity . . . which comes to those who help others.

Enjoy the process or do something else...:
I received this book along with three others for free upon joining a real estate investors group. Thus, I was not expecting too much from the volume. I also was blissfully ignorant of the authors and their prior successful works, and have not read the other two volumes in this motivational trilogy. As such, I was pleasantly surprised by the narrative and novel style. The use of the protagonist "Len" is quite refreshing and works extremely well. His visits to the "three Wise Men/Woman" are amusing. The three lessons learned are absolute truths in the working world and totally reinforced my personal belief that having fun while making money is essential. If you love what you do you will be great at it. I highly recommend this book to everyone with a open mind. It is a quick read (about a weekend ought to do it) and if read and followed, is sure to enrich your life both spiritually and financially. About my only criticism is that it is somewhat derivative of other motivational types such as Lou Tice (reticular activating systems); Ivan Meisner (givers gain);and the grandaddy of them all: Napoleon Hill (Think and Grow Rich).

Uncover the Answers to Your Questions and Reach Your Goals.:
Reading this book will take you on a journey inside your own world, but the perspective will be from the outside looking in. Big Bucks can help clear the FOG that sometimes clouds our minds when we are thinking about a problem and not finding solutions. Success in business is a ongoing process and this book is like having your own Mentoring Team working with you on reaching your goals. If you have questions in your mind about how to earn BIG BUCKS ! and are open, you will find YOUR answers inside.

Very Motivational Reading!:
This book Big Bucks! was read in one day, it was very enlightning and motivational, read it, you'll enjoy it! Thanks Ken Blanchard & Sheldon Bowles. I look forward to reading your other books.

Excellent coaching designed to get you started:
My profile. 43 yo begining entrepreneur.. scared to death and sceraming like mad in this freefall period. This review refers to the audio cd book 5 stars for content 21/2 for production First the production setback- the audio has a very low recording volume so I have to put the normal listening volume in the 27 seting of my car set, causing severe acoustic shock after I take it our and radio comes into play! Then there is the fact that each cd has 2 or 3 tracks each ove 30 min, so if you want to rehear a part, forget it! I listened to this cd for over 2 years while being a travelling salesman for a major corp here in Vnza. The approach taken here is very original and a extraordinairy complement to the Millionare Mind and the Rich Dad series. Three basic principles or secrets are revealed to an average Joe (I identified with him) by wealthy and successfull millionaires who are rich in advice giving as well... new paradigms come into being as common notions of wealth generations are dispelled here... be prepared to be enlighten. Personally, I found great comfort in the first principle of " You can' make money unless you are having fun" for I know what I like to do in my life, and selling has always been part of that... but the message is, if you know what you like then set those gears of imagination moving to make a profit our of it.. do not fight your natural tendencies.. of course the other principles work on the focus and balance to be provided to his one.