Softwar: An Intimate Portrait of Larry Ellison and Oracle (ISBN 074322504X)

Amazon.com Review:
Softwar is a biography of Larry Ellison and his company, Oracle. As such, it's simultaneously a portrait of a clever and driven man, a case study of a successful software development company, and a tableau of the commercial software industry from its beginnings, through the dot-com craze, and into the present era. Matthew Symonds, who began this project while working as the editor of the excellent technology section of the Economist, has done a great job with all three elements of his project, thanks in no small part to the tremendous access he was given and to his close collaboration with Ellison. Collaboration is very nearly the right word, as Ellison reviewed Symonds' manuscript before publication and, while he did not alter it, he did make a large number of comments, which appear in the book as footnotes. As Symonds is a good journalist who attributes most of his material, Ellison is able to take issue immediately with statements other people make about him and his company. The overall effect is hypertextual, and represents an important new biographical technique that other writers should imitate. Softwar succeeds because Ellison has a fantastically interesting life, tremendous experience, and carefully considered opinions, and because Symonds communicates them with clarity and style. --David Wall Topics covered: The life, times, acquaintances, tastes, toys, and opinions of Larry Ellison, the database entrepreneur and CEO of Oracle Corporation.

Master of the poison, master of the cure:
In the late 1960s and early 1970s, it was an open secret that if you were what was called then "one of the freaks" and you had, perhaps, taken a few physics or math classes involving computer usage, you could get work for any number of banks, insurance agencies and other mainframe users. The boss was grateful for your work, and, you could pretty much control the conditions. It appears that Larry Ellison was one of these early programmers, whose maturation is documented in this book. But as with any maturation, it includes the acquisition of blind spots. For while I in general support Larry's goal of eliminating "islands" within organizations of isolated and contradictory data and code, I am more pessimistic than he as to whether it can be accomplished. The well-known and by now well-worn theme of Derrida, that of the undecidable gap between writing and speech, means that the ultimate grand vision, of "one" data base, may never be attained. Larry is right about the Internet: it is the Last Big Thing. This can be proven apriori. For given two or more networks, and given zero cost and high benefit in their connection, whether through a narrow gateway or broadband, then we can say that the two networks "want" to become one network and instantaneously, at warp speed, shall do so. In the late 1980s, several networks operated in academia, government and privately did just this because there is, absent security considerations, a seemingly irresistable craving on the part of networks to join other networks and indeed to become the Internet. This is the synthetic apriori argument, for both the existence and unity of the Internet as a given. However, and as soon as it is constructed, the reverse, analytic argument against the Internet's usability by the corporation may be constructed, which will return us to Mr. Ellison: for I fail to see how the possibility, of constructing a single logical path to a single data base for the organization, means it can be actualized. I fail to see this because this has long been an unmet promise of ultimate managerial control within organizations (the "executive dashboard" being one such foolish idea), a control which manages to dismiss the fact that an organization consists of the labor of intelligent beings all the way down...to the person who picks up the trash. I fail to see this because as a form inescapably of writing, data systems imply their own multiplicity. The "scribe" in all societies develops his own agenda and there is no check on him available to power as such, because power as such relies on the self-interested "scribe" to transmit its will and an almost (but not quite) mathematical problem results in the self-reflexivity. The crisis is in Mr. Ellison's genuine concern with the way in which data and human intelligence systems failed to predict September 11, a concern which I happen to share. Indeed, I believe that September 11 starkly fulfilled a dismal prophecy of the late hero computer scientist Edsger Dijkstra. Unlike many highly-placed figures in the computer science establishment, hero computer scientist Dijkstra was concerned, all the way down, about the quality and even the basic correctness of the data systems being designed over his lifetime, and he said at one point that he feared that organizations would collapse under the cumulative overcomplexity of their unmastered data systems. The stark images of a collapsing center for symbol processing on September 11 may be the fulfillment of this prophecy. One of the FBI field agents assigned to investigation of terrorism prior to September 11, Colleen Rowley, testified before Congress that she did not even have the capability to enter Boolean format queries in the FBI data base, for example of the form "terrorist association and attends flight school". Of course, Oracle data bases of the sort Larry and his company provide, provide this capability in mass quantities. At the same time, their very complexity (which may be unavoidable) generates scribal bureaucracies which are in both Plato's and Derrida's sense pharmakon, poison and cure, and, in general, the hair of the dog. It is clear that these sorts of scribal bureaucracies at the FBI felt that some sort of extension or hack to provide rapidly the needed capability at the FBI was a "hard" problem, because these scribal bureaucracies reproduce themselves by insisting that such problems are "hard", and that the CEO is too busy to involve himself with writing...in a stark, if completely unconscious, replication of Plato's account of writing. The result today is that a great deal of social inequality, created in part by fortune-seeking by the scribal class, means that it's impossible to create a unified written "intelligence" for policy making, and the result is an out of control foreign policy which as I write is creating preconditions for further terrorism. Symonds breathlessly notes that Larry and his wife are both big fans of Donald Rumsfeld. Bush, and Bush's war, have deep roots in the self-interest of the new, successful American elite. This elite marched and protested its parent's war in Vietnam, and, Ellison was a supporter of Robert Kennedy's fatal bid for the 1968 presidential nomination. Rumsfeld, for that matter, was an anti-war Republican under Nixon. However, it appears that Larry may be blind to realities in much the same way that middle-aged managers were blind to the downside of enormous mainframe computing in the early 1970s. He views the future as one of large corporations competing, especially in his own industry, for a diminishing pie. However, large corporations are composed of intelligent agents, who act from a unique combination of self-interest and complete irrationality, and, just as Ellison's own generation constructed its own reality in the form of microcomputer and micro culture, the next generation may prove him wrong. Or, Dijsktra's prophecy may come true, in which case we'll be busy gathering firewood and not worrying about SQL.

very interesting but not objetive:
very interesting book overall, paints larry in a very (probably almost too) positive light. (the author was selected by larry to write the book.) the most interesting part is that larry adds his own notes to the bottom of various pages. the parts about sailing at the end were sort of boring, but it's nice to know that larry is planning on donating to medical foundations when he retires from oracle.

Highly Recommended!:
This book is a comprehensive, detailed collection of Larry Ellison anecdotes and quotes from people around him. Author Matthew Symonds occasionally interjects himself, but mostly lets his sources talk. Perhaps for fairness, he quotes many people who disagree with each other about important decisions at Oracle. Perhaps for journalistic objectivity, he generally refrains from judgment. This shows the reader every perspective, even if it doesn't define context, chronology or direction. You get all of the pieces of a jigsaw puzzle, though you may want a clearer box top picture. Some of the technology coverage will intrigue only tech industry buffs, but overall you will learn a great deal of interesting information about Ellison and Oracle. We also found that Ellison's character came most into focus when the book entered the world of yacht racing, his passion. The author also includes poignant, revealing anecdotes about Ellison's childhood and candid reports about his personal life. Larry Ellison was allowed to review the manuscript and his comments appear as counterbalancing footnotes on many pages. That guy, he always does things a new way - as you will see.

Great Read, but Flawed:
True to its subtitle Softwar does indeed deliver an 'intimate portrait' of billionaire business leader Larry Ellison. Unfortunately, although the book is enthralling and features an incredibly interesting format including written responses by Ellison to points raised by Symonds, it falls short in two important areas for biographies. Firstly, Symonds is not objective - he clearly worked very closely with Ellison and certainly paints a more rosy picture of the complicated man than a more impartial observer may. Secondly, the structure of the book is lacking. The first section of the book (although it is not actually divided as a section) covers Ellison's business life chronoligically and perhaps in too detailed a manner to always remain interesting (there's an alphabet soup of executive names that are never heard from again). Then what I would consider the second section of the book jumps around from business to personal ventures and lacks a real 'feeling of time'. A more traditional fully integrated narrative of the personal and business sides to Ellison's life would perhaps have been superior since it's difficult to gage how much pressures in one area of Ellison's life are affecting the other. Even with its flaws, Softwar is well written and comes as close to being autobiographical as a non-autobiography can. The subject himself is certainly interesting enough to warrant the 500 pages, and the unique response format is refreshing.

Very interesting:
I have to admit that this book really caught me. It isn't light reading, and it isn't a beacon of objectivity, but the book is packed with action, and very little of it is filler. Having Ellison comment on this is also very interesting read. The book is written the clarity, even if lot of it is just quoting people the author has interviewed, but it does seem like he was asking the right questions and his interviewees did not hesitate to answer candidly. The book doesn't actually talk much about Oracle's database, but is more focused on Ellison's new integrated suite vision. While it certainly is interesting, I believe Oracle is still very much a database company so the database part is conspicuously over-downplayed/ignored. And the book does tend to go back and forth in time quite a bit. But the book is worth every minute. Ellison's management practice isn't textbook materials, but in this case, it does seem to work.