The Big Money: Seven Steps to Picking Great Stocks and ... (ISBN 0743258711)

Refreshing Focus on Fundamentals:
A fascinating book that is equally useful to the individual investor and the professinoal. The book's system of focus on fundamentals (BASM and Seven Steps) is refreshing in these days of concensus investing and short term trading. The war stories about important companies are both entertaining and informative. The investment returns available from these well known companies challanges the investor to be both selective and patient. The book does a good job laying-out a way (BASM and Seven Steps) that is instructive to the individual and a great reminder for the professional. I read it twice and recommend that anyone interested in investing does the same. It will help you avoid many of the fads and mistakes being made today.

MyMoneyForest.com Gives The Big Money 5 Stars:
I think this is a great book because it offers practical advice that the average investor can understand and use. There is no magic formula, no complex set of strategies, and no attempt at predicting the future. Mr. Kobrick dispenses quality advice in what is normally a sea of crystal ball gazing.

Excellent and Clear:
Without realizing it, I've been practicing Mr. Kobrick's BASM principles successfully for years. It's exciting to see how he so clearly articulates his approach without being intimidating to a layperson. I've even begun using his BASM paradigm to explain to my children what "buy low and sell high" really means. This book is a standout!

As advertised: works:
THe book works just as readers and reviewers have said, e.g., USA Today, Equities magazine, and recently, Kiplinger's has said: "Particularly beneficial for an investor who is challenged to find and implement a specific stock-picking strategy that actually works".

Crucial to your investment library.:
I like this book even better than the classics on growth investing: Peter Lynch's One Up on Wall Street, and Philip Fisher's Common Stocks and Uncommon Profits. The information is timeless but it's nice that it was written in 2006 and the examples are still nice and fresh.