The perfect guide: Meeting and Event Planning for Dummies provides detailed instructions and lists and made organizing an event simple and successful. Do not be without this incredible resource.
A very good introductory book: This book is perfect for the meeting planner who is just starting in the field. It's filled with helpful hints and lists valuable web sites.
Simple and out-dated: While a bulk of the book is filled with helpful (if not common sense) tips on planning an event... the truly important section, the resources section, is horribly out of date. Many of the publication, speaking society, portal, and technology company links are not functional. I've never tried to plan an event without having resources. If you don't want to be in that situation either, I'd suggest skipping this book.
Review of "Meeting & Event Planning for Dummies" by Susan Friedmann: I purchased "Meeting & Event Planning for Dummies" by Susan Friedmann because I am researching ways of marketing and attracting people to such public events as fan conventions. Unfortunately, Friedmann's book has little to say about such matters. It does contain a lot of information for businesses who wish to schedule more specifically targeted events (such as consortium meetings) for clients or potential clients. One particularly interesting section discusses methods of identifying and scheduling appropriate speakers for such events. The book also contains information on how a business' representatives can optimize the effectiveness of their appearances at trade shows. I found the book a good starting place for such information. It is current enough to have a variety of references to useful Websites, most of which appear current. (I have not reviewed them all.) But it is most appropriate for specialized types of events (such as businesses who have a targeted and/or more or less captive audience) rather than for groups attempting to schedule more general public events.
Great book: I feel this book offers a lot of great tips and it's definitely a big help for new event planners and serves as a refresher for veteran event planners.
| Author: | Susan Friedmann | | Binding: | Paperback | | Dewey Decimal Number: | 658.456 | | EAN: | 9780764538599 | | ISBN: | 0764538594 | | Number Of Pages: | 384 | | Publication Date: | 2003-07-25 |
|