Permission Based E-mail Marketing (ISBN 0793142954)

Kim **NOW is the perfect time to revise your book**:
Time passes and this book now needs to be revised. The M/s Mac Pherson gives you all the skills you need to get to the place you should have been two years ago. For example no mention is made of autoreponders. Today almost all permission based systems now make use of autoresponders as an efficient method that ensures quick replies to new leads and immediately delivers that special offer, white paper etc. Also it is rather quaint that there seems to be no web page associated with the book. A place to log on to give my permission for the author to send me her newsletter and receive a personal email from Kim promoting her new book or on line web conference. Although squarely based on permission marketing the word SPAM is treated more as a sick relative rather than the final attack of an infinity of verbal locusts hatched for a world without meaning. Kim, It's time to hide from the family again and write an all NEW edition on How to do it right today.

Excellent guide to e-mail marketing:
I found Kim MacPherson's book to be a true step by step guide to e-mail marketing worth many times the price I paid for it. She demistified the entire process of e-mail marketing for me. I highly recommend this book to anyone interested in developing and executing an effective e-mail campaign.

Tips, Tricks, and Practices That Really Work:
If you are thinking about starting email marketing campaigns, then know that this book is a prerequisite. I've been using traditional marketing vehicles for years, but email marketing was something new and foreign to me. I started reading this book and signed up for Eliteweb.cc Email Marketing at the same time. I was truly a fish out of water with this stuff. After reading Kim's book cover-to-cover, I must say that I feel more like an email guru than someone just ready to take their first steps. There are definitely a few parts of the book that are in need of an update. Several times I would ask my account executive about something that I had read, only to find out the `times have changed'. But, even with those outdated parts, the fundamentals discussed in the book are as true today as they were then. The book was also a very good read. I was excited to start using this new vehicle, but I had no desire to pickup a text book and start studying. I found myself flying through the pages and I continue to have it right beside my desk and refer back to it often. I've been able to implement many of the tips and ideas Kim suggests and they're not just theories, they really work. So often I read `expert' books that do little in the way of practical results, but let me assure you, this book has paid for itself many times over. Just like another reviewer suggested, I would recommend reading some of Seth Godin's work as well since that has also helped me a lot when navigating the online marketing landscape.

Well Done:
I love this book. Email marketing is an important technique to get more traffic. Now with spamming and more spamming, it makes you nervous about doing it. This book spells out the techniques to do it safely and effectively. On the downside, some of the details are not necessary.

Reference Guide for E-Mail Marketing:
From start to finish, Kim leads us on a journey to build our businesses through permission based email marketing. What an awesome way to generate new, fresh leads in order to jump start my business.