TurboCoach: A Powerful System for Achieving Breakthrough ... (ISBN 0814472486)

Book Description:
"As one of the world's most sought-after personal coaches, Brian Tracy has helped transform the lives and careers of countless individuals, unlocking the secrets to greater wealth, professional success, and immeasurable happiness. Now, you can experience firsthand the incredible power of Brian's coaching in your own career and life. TurboCoach gives you an array of tools and exercises to help you develop and implement your own personal strategic plan that will quickly take you as far as you want to go. Each chapter begins with questions to ask yourself, and ends with an application exercise that helps you put your answers to work. You'll learn more than you thought possible about: Yourself. Pinpoint your values, vision, mission, purpose, and goals, and identify the knowledge, skills, habits, and activities you must undertake to excel. Your field. Study your competition, know your customers, use your strengths, and remove critical constraints to success. Your productivity. Leverage the power of delegation, and learn the Eleven Keys to Increasing Your Productivity. Your business. Do more than just meet or exceed expectations -- delight and amaze your customers. Create a powerful marketing plan and a personal brand, increase revenues seven different ways, and maximize your profits. TurboCoach shows you how to put all of these approaches to work for you, no matter what sort of business you're in. Best of all, Brian reveals how to maximize the return on your new-found productivity by freeing up more time to spend on what really matters -- the people and activities you love. TurboCoach is filled with examples of Brian's techniques in action, such as the woman who, simply by concentrating on her highest-value activities, was able to: (1) save herself $55 dollars per day in expenses; (2) create two more productive hours per day; and (3) double her income in 10 months! Powerful, proven, and universal, the personal strategic plan in TurboCoach will help you excel in your work, reap incredible financial rewards, and find satisfaction and joy in your career and your life!"

Light, good content, formulaic:
Here's another book on coaching. No, it's not. TurboCoach is more focused on the reader as an individual than it is on the techniques of professionally coaching others. This volume is more of a self-help book. TurboCoach, a guide to better managing your own life, is organized into 21 short chapters grouped together into three sections. The first seven chapters are designed to help the reader gain clarity about one's own life. The text seems most appropriate to the sole proprietor and independent business owner than to an employee of a larger organization. The second section of the book, another seven chapters, explores improving one's personal productivity. The third section-yes, another seven chapters-deals with growing your business. The authors' Advanced Coaching and Mentoring Program is promoted after the body of the book-big surprise. The index is helpfully comprehensive. I felt the book was somewhat condescending. It appears to have been written by formula; may I suggest "manufactured?" Each chapter begins with two questions, with check-off boxes, and a synopsis of the chapter's focus. A few pages of text come next, followed by a seven-question application exercise. Who ever decided that life should be packaged in sevens? Almost every chapter has the same structure. After a while, the reading became annoying. The obvious structure distracted from the content. There is good material in the chapters and the writing style makes the advice easy to grasp. For the beginner in this field of reading and personal growth, there is good value here. The advanced reader may find this read too simplistic.

Highly Recommended!:
If Brian Tracy were your next-door neighbor, he would probably lean over the hedge to advise you on "The Seven Classic Laws of Hedge Trimming" or "The 12 Immutable Principles of Lawn Mowing." Tracy's mind just seems to naturally work that way, absorbing valuable information on the one end and then translating it into insightful factoids on the other. This book, co-authored by Campbell Fraser, distinguishes itself by the way each brief chapter begins and ends. You start by answering one or two pointed questions about your business approach and, after reading Tracy's itemized insights, you feel charged up for the "application exercises" at the end. When Tracy writes a book, you expect every detail to be as tidy and complete as an expensive haircut; this volume does not disappoint. It is vintage Tracy. However, readers are advised this is not a book on how to coach others, but a small package of turbo-charged personal advice. We highly recommend it for anyone on a personal mission to save time, manage a staff and attain greater success.

Awesome book!:
I've read most of Tracy's books and this one stood out from the rest. Perhaps it was the result of co-author, Campbell Fraser. This book included information not present in Tracy's other 'cookie cutter' books. It was almost like reading from a college textbook except the chapters are much shorter (almost too short). I'd like to see more of Tracys books co-authored. It's almost like they've had a breath of fresh air breathed into them. If you have never read a book by Brian Tracy, this might not be the best place to start. I'd recommend starting with Maximum Achievement, skipping some of his other, also great books, and then reading this one. It's a great book written by one of the all time great motivators.

Great read simple principals that will work if you do:
I have read several of Brians books and this is a great one. Brian has a mind that can take the complex and make it simple. He offers details in a simple and easy to understand format that makes the book worth buying. If you try you can use it for self coaching. Great book!

An Excellent Guide:
Well here's another book by Brian Tracy. You'll find in quite a few of his books that he says the same things over and over, not in every book but quite often. What's the reason?? It's that IF and WHEN you actually carry out his suggestions, your life will change! Don't try to become Tracy but do the things he suggests and STICK TO IT, and much more than likely your life situation is going to soar. Now sticking to his recommendations might be tough if there is no discipline, so make the decision to carry this thing off for the next 6 months, no matter what. You'll have formed some incredible success habits and you'll be on your way. Nothings guaranteed but you'll definitely have the tools to get you into the fast lane. If you want another top notch book of his try: "Eat That Frog", its shorter and right to the point. Do what he recommends! Good Luck.