The Economics Of Commodity Promotion Programs: Lessons ... (ISBN 0820472719)

Fill the gap in the area of economic evaluation of commodity promotion program:
If you want to evaluate the effectiveness of commodity promotion programs, this is the right book for you. It shows how to combine the demand side effect (e.g., advertising) with the supply side effect (e.g., research) to estimate the total effect of promotion. How to compute the standardized benefit cost ratio is introduced. Also,it covers a wide variety of case studies which are good references to researchers in this area. I would say this is the best book in the area of economics of goods promotion evaluation. It is written in plain english (as opposed to those economics jargons). It can be easily read by government officals, business man with moderate economics knowledge, and economics major students. Books includes: ...Introduction to the Economics of California's Mandated Commodity Programs ...California's Mandated Commodity Programs ...National Benefit-Cost Estimates for the Dairy, Beef, Pork and Cotton Promotion Programs and etc.