Mastering Niche Marketing: A Definitive Guide to ... (ISBN 0977968421)

Niche Marketing... an absolute must for success:
"There is no way in the world any newbie can succeed online without choosing the right niche market and focusing on it. This is an excellent book to help any newbies research and zero in on the perfect niche. Side note: I love the screenshots throughout the book." Mike Mograbi Internet Marketing News Watch (...)

It's the BIBLE for Online Marketers!:
It's the BIBLE for Online Marketers! This is available in both eBook and Hard Copy versions - I read the (6-Phase / 12-Chapter / 245-page) eBook. ECONOMIC CRISIS - with our (global) economy in grave condition as I write this - and with JOB losses soaring - more and more people are searching for alternative ways to generate more reliable income sources. Add to this, the power of the INTERNET, and a potential solution emerges. HOME BUSINESS - As a Financial Advisor, Business Consultant and Home Biz Coach - I see employees, professionals and small business owners everywhere liking the idea of running an Online business from home - IF they can get the 'right' education plus the necessary marketing skills. And thus, the world of Internet Marketing tied to running a profitable Online Home Biz -- enter this new book - - - MASTERING NICHE MARKETING - this gives enormous value to the reader - both beginner and experienced. It's release is also perfect timing, given the economy. This book truly under-promises and over-delivers. It takes you step-by-step through the whole process of developing a marketing niche. It's the most detailed, comprehensive and exceptional guide to creating and marketing a product Online that I've ever seen or read - bar none. The author removes all the guesswork. In my opinion, this book gives the reader (the potential Online business entrepreneur) a wonderful "foundation" for pursuing a successful Online business from home. There are far too many "failures" in this industry - because of not being able to 'find' the right niche - or because of the lack of (or poor) training -- this book can change all that as I see it. ERIC VAN DER HOPE - its author, has high credentials behind him. Perhaps more importantly, he gives a list of his mentors at the beginning, including Ted Nichols, Anthony Robbins, Joe Sugarman, Mark Joyner, (the late) Corey Rudi, Shawn Casey, Frank Kern, Mike Litman + many, many other top marketers - a formidable mastermind group. Some observations... NICHE MARKET - Eric defines this as "a small but potentially profitable market segment for which it is possible to design and provide a form of custom-made product or specialized service." It involves 'targeting a group' using information about their specific preferences, which might be a group interested in - exotic vacations - real estate - tennis - gardening, etc. NO BULL - he 'tells it like it is' in terms of becoming successful with running any Online business -- that there IS a huge market out there where good profits CAN be made -- but, that you'll need MONEY to do it -- that you'll need to take ACTION -- that there's intense COMPETITION -- that you'll need to intelligently 'identify' your market, etc. This approach impressed me. SPECIFICS - he goes into extraordinary detail with - "Finding the Niche" -- Creating the Product" -- "Developing the Offer" -- "9 Effective Business Models" -- "Top 10 Niche Sourcing Methods" -- Case Studies -- Explicit Pictures, Screenshots, Graphs, Diagrams, Charts, etc. Amazing. VIRTUAL STOREFRONT - you'll learn of the requirements for your Online biz (choosing Domain names, FTP accounts, Autoresponders, Merchant accounts, Hosting, Video, Audio, etc + Upselling (back-end products), Advertising, Keywords, Social Media Marketing, Testing, Traffic generation - on and on. These are only tip of the iceberg. :-) BLOGGING - this is the 'only' part (Section 2.9) where I have a tiny disagreement with the author :-) Since developing a BLOG (for profit) can be of tremendous value in these times (as a business by itself) - and whereas he suggests using FREE Blogging platforms (like WordPress.com and/or Blogger.com) - I (personally) strongly recommend using a platform where "you" have the full control. The Free versions give you only limited scope, and they can even be "shut down" on you. The ones where 'you' provide the hosting are far superior in my opinion. I'm referring to WordPress.ORG (not the ".com" Free version). WordPress.ORG - although a little more complex - when it's tied to a good hosting service (like Hostgator.com, or those listed on Eric's page 91) - is considered the top Blog platform by most experts I believe. ACTION STEPS - what I really liked was the way Eric ended each Phase with a set of specific Action Steps - designed to get you "in production" ASAP. RESOURCES - he provides SO many links to great tools / systems / websites. This only expands an already rich book on the HOW TO of Internet Marketing. It removes the confusion, the overwhelm and the technical obstacles that hinder so many people that are eager to move forward in this challenging but worthwhile and potentially lucrative industry. All in all, a magnificant contribution to the world of Internet Marketing. My thanks to the author for this timely masterpiece - it's a classic. Without question, I give this a full "5-STAR" rating. Sincerely, Peter Arnold, CLU, CFC / Founder Business Achievers Academy / Canada

Awesome book!:
Many entrepreneurs, marketers, and want-to-be infopreneurs struggle with finding a niche that they can profit from. In this book Eric removes that obstacle and teaches you HOW to profit from them! Glen Hopkins #1 Best-Selling Author of Lucrative List Building http://www.GlenHopkins.name

An Excellent Resource:
"When others raved about Eric V. Van Der Hope's book, `Mastering Niche Marketing', as an incredible resource, I was anxious to experience it myself. And, WOW, even though I feel that I am a savvy internet, info-product creator, I was "blown away." The step-by-step instructions, including clear screen shots, innumerable links, mind maps, and a true blueprint to follow, kept my attention through-out. I will keep it handy for all of its useful ideas and resources. It also introduced me to many websites and tools that will offer excellent help in the future. Mr. Van Der Hope, I applaud you for your generous, sharing of knowledge. It was a pleasant surprise to me how excellent and complete your book is - you cover more than I have experienced with other products." Chris King Internet Marketing Specialist http://www.CreativeKeys.net

A Master Resource for Niche Marketers:
Every so often, a resource comes along for the internet marketer that is absolutely essential. Eric V. Van DerHope's "Mastering Niche Marketing" is such a resource. Whether you're a newbie, or a seasoned internet marketer, this is a book you can't afford to be without. With incisive analysis he cuts through all the clutter and provides clear rational steps, from the very beginning to uber advanced techniques, for mining gold from niches. Everything from finding your perfect niche, to monetizing it in precise incremental steps, complete with diagrams, this is an outstanding achievement. I can't recommend this book highly enough. William T. Stillwell, MD FACS FICS FAAOS FAANAOS FAAPGS Orthopaedic Surgeon, President of Dr. Bill's Clinic (www.drbillsclinic.com) and author of HOW TO AVOID KNEE SURGERY