Paradoxes of Culture and Globalization (ISBN 1412940451)

Paradoxes of Culture and Globalization by Martin Gannon:
Martin Gannon's latest book on global cultures, Paradoxes of Culture and Globalization, coupled with his earlier works on cultural metaphors, gives both the academic and practitioner a complete pedagogical toolkit for the study of cross-cultural management issues. The paradox paradigm provides two very important things for the classroom instructor. First, it provides a framework for the application of critical thinking, and thus illumination, to what can be a very complex if not overwhelming operational environment for players in the global business arena. Second, it gives the instructor a methodology for linking the foundational elements developed by Gannon's previous works on cultural metaphors to the macro-phenomena that traverse multiple national, ethnic, and industrial regimes. Gannon's body of work, which draws on the fields of sociology, anthropology, economics and business, is one of the most integrated and thus one of the most useful, allowing the business world to better understand the cross-cultural phenomenon.