Mastering the Art of Selling Real Estate: Fully Revised ... (ISBN 1591840406)

The best real estate sales book, period.:
I've actually read this book 3 times and I'm currently memorizing the scripts. This book is great at offering answers to the common objections such as "It costs too much" and "This bedroom is too small". The FSBO section is amazing. I've cold called FSBO's before with little success...now it's a breeze. I understand that marketing is huge in any real estate career, but if you dont know the commmon objections and how to handle them, you're finished. Become an owner of the book, it's priceless.

Hopkins Gives Agent a Gem!:
This title is a must for every agent in the real estate community. Novices and pros can benefit from this selection. I'm on my second time reading it and my second copy. Hurricane Katrina sent my first copy into the Gulf of Mexico.

REALTORS: Buy this Book!:
Buy this book! You will not regret it! This is one of the most helpful books I have ever read in dealing with Real Estate as an Agent. This book has opened my mind as to how to sell real estate and gain a competitive advantage in your market. Just buy the book! It is a CHEAP investment and if you follow Tom's principles, this book could net you Millions!! Also check out Keller's book: "The Millionaire Real Estate Agent". These two books I use as text books in real estate. I hope that helps. PS: Buy the book!! ;)

the "How to Sell Real Estate" guide for Dummies!:
Tom gives tons of suggestions and ideas for professionalizing a real estate agent's approach to the game. With years of both his personal experience and insight gained from industry leaders, he offers proven methods for becoming a top producer. As with any such book, the true sucess can only be measured by what people do with it. But without doubt, any ambitious agent can improve their presentations and income by following Tom's sage advice. Taking from Tom's own personal advice to myself, read the book and then "GOYA - Get Off Your Anatomy!"

Great for real estate folks, but valuable for anybody in sales!:
Heard MASTERING THE ART OF LISTING REAL ESTATE--written and read by Tom Hopkins. Don't be misled by the title; this program is appropriate for anybody in any field of sales. Hopkins, author of one of my favorite books on selling (HOW TO MASTER THE ART OF SELLING ANYTHING), is considered one of the nation's top sales trainers . . . I've had the privilege of not only reading his books and listening to his CDs, but also hearing him speak . . . he really knows his stuff and what's more, he presents it in a way that is easy to digest. I picked up many valuable tidbits from this real estate program; among them: * The very great listers--and salespeople--do very little talking. The do lots of intensive listening. * You can measure your desire by asking yourself this question: How much pain can you endure before you quit? * Leave the office and meet more people. * Bring a small piece of danish to an Open House. Put butter on it and keep it on low in the oven to have the smell permeate the house. * When they tell you what they want for their house, show no emotion. And this favorite of mine: * A top seller gives people a quart of ice cream to get them off the street. MASTERING THE ART OF LISTING REAL ESTATE benefits from the fact that much of it was taped before a live audience . . . there was much role-playing, and it never felt contrived . . . also, there's an excellent accompanying CD that provided all the workbook materials that Hopkins would give out at a live seminar.